Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these services you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your database appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2. Open doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct marketing strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing – Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a step ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appending vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 30-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrity – Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones mentioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you.

Starting An Email Marketing Campaign – Top Tips

Email marketing is a fast, easy, and relatively cheap way to promote any business in today’s high-tech world. Whether you are selling a specific service, or an entire product line, email marketing allows virtually any business to reach literally thousands of potential customers with ease.

Today’s online business has the option of three major types of email marketing plans to choose from:

Newsletter Marketing:

It’s true. Just about everyone has their own newsletter these days. From chiropractors, dentists and dog groomers, to hospitals, senior advocates and toy makers, there’s a newsletter to meet anyone (and everyone’s) needs and interests.

E-newsletter marketing is an excellent way to promote your business or service online by providing valuable resources to consumers in an easy-to-read informative format, which also manages to highlight your business. While some other email marketing methods tend to be deleted by recipients before really being looked at, newsletters have the tendency to be read, thus giving you a chance – over and over again – to showcase yourself and your business in a unique non-advertising-like style.

Bulk E-Mail Marketing:

One of the least favorite (and less successful), methods of online advertising/marketing is the bulk email. Although an extremely cheap way to reach thousands of potential customers, it can so closely resemble SPAM, which many recipients may opt to delete the message without ever giving it a second glance.

There’s nothing wrong with sending bulk messages to a solidly researched emailing list that you have obtained recipient permission to use. But bulk-mailing uses purchased email lists to blindly contact recipients with little more than messages featuring more “advertising” than information. Be wary of using this tactic. It can destroy your credibility among recipients who may otherwise be interested in learning more about your business offerings.

Opt-In E-Mail Marketing:

Similar to bulk emailing in the fact that messages are sent to a large grouping of recipients, opt-in marketing is different in one major way: it uses a carefully compiled business directory of email addresses that your company has painstakingly taken the time to ensure that each recipient is interested in your message and has pre-approved its delivery. Opt-in email marketing is an essential tool used by most e-commerce businesses to send important announcements, updates, discounts and specials.

Whether you are an online retail store sending weekly discount coupons to valued customers, or an organization trying to notify clients of an upcoming seminar deadline, opt-in email marketing can get the word out quickly and easily, at much lower cost than any other type of traditional marketing tool. The key here is having a solid client base in which to stay in touch with. Then, let them pass along valuable information to potential customers on their own through a more high-tech form of “word of mouth.”

E-mail marketing can be a valuable tool for any online business if used properly and carefully to ensure that your messages aren’t deleted as junk before they are ever read.

4 Top Email Marketing Services for Entrepreneurs

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!

One thing that can be frustrating is getting that content out there.

For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy.

Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.

In the past some companies tried to mail out their newsletters from their own email. With the advent of spam, new rules were introduced that make taking that approach dangerous to your business.

If your email is seen sending out massive waves of emails, you risk all emails from your domain being marked as spam, and then never seen by your followers or clients.

Today we’re going to look at which companies you can use to craft great looking email newsletters and then send them easily to a database of followers. These companies won’t get your email tagged as spam and their tools make your newsletter creation a lot more fun.

1. MailChimp

MailChimp is a big favourite for many companies and agencies. It’s got an evolving interface that has been updated over the years based on user feedback. You can upload your email lists as a CSV/Excel file and the system will automatically check to see which columns are the user’s name, email etc. (this feature is available in most newsletter platforms as well).

They have a great selection of templates to choose from that can then be further modified to suit your brand. Keep in mind, a professional marketing agency can help you create a customized look that blends in your brand, rather than choosing a template that will be used by many other companies.

You can review the open rate, users can easily unsubscribe, and you can then revise your next newsletter based on the metrics viewable in your MailChimp account.

It offers split testing as well so you can try out different versions of your same newsletter to see which resonates best with your users.

Pricing varies depending on how many users you can to send to. Their forever free plan may work for some businesses with lower than 2,000 subscribers. If you have more than 2,000, you have options to pay as you go or subscribe to a monthly plan.

2. GetResponse

The big difference with GetResponse is that it’s suited to users who want to complete their newsletter with a landing page or who are offering webinars. If your reason for sending out newsletters is that your business hosts webinars and you’re engaging your users each month then this company is ideal.

Within the interface you manage your newsletters with this service also has a tonne of extras specifically for webinars. They have really targeted that market and have features like Autoresponders, email reminders, and 1-click logins that make the whole experience easier for you and for your users.

Their landing page templates may also appeal to companies who do monthly offerings/sales and need a unique page of content to send the user to.

MailChimp is a great service, but if you’re looking for something that offers more services directed at webinars and that allows you to create a custom landing page, then sending users to from your newsletter then this is a better option.

3. Constant Contact

Constant Contact has always been a big rival with MailChimp for being the brand name in email marketing. It’s a huge company and it’s a great option if Facebook is a big part of your online marketing strategy.

Constant Contact has an email option that is designed so users can easily share your newsletter on Facebook. Other providers do have features similar to this but they’re not as focused on that feature as Constant Contact.

The big plus with this company is the support. If you run into issues you can easily get help, and if you have trouble learning the interface at all there are many resources available to help you find the answers you need.

This option can be considered the most social media-friendly and has all the major features of the others noted. If your online marketing involves Hootsuite (you can integrate this into Hootsuite) and you focus your efforts on gaining traction on social media then this is a great newsletter tool for you.

4. AWeber

AWeber is an extremely popular option and recommended by many professional marketing companies. It gives you five plans to choose from and a long list of features such as unlimited email marketing campaigns, follow-ups, lists and Autoresponders.

Many people believe their Autoresponder platform is superior to other companies, allowing businesses to automate the process of delivering personalized emails to customers on a schedule.

GetResponse and AWeber offer similar core features. With AWeber, you pay a monthly fee starting at $19 US based on your list size, allowing you to send out as many campaigns as you wish.

There are many more options out there to choose from too. Email newsletters are a massive business tool and a big part of the online marketing industry. It’s difficult to say which is best, since most offer the same list of major features and then differentiate in more niche market opportunities.