Autoresponders – The Secret Tool of Successful Internet Marketers

Autoresponders automatically send a sequence of pre-written promotional or educational emails based on a schedule that you set. Autoresponders also track the clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Whenever an internet marketer wants to drive sales to their new product or services, they will send an email to their list of customers and introduce their new product or service. Most of their subscribers in the email list, if they have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails that are custom created to increase their buying temperature. These subscribers require some time to build their interest and trust (as well as motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add his large number of prospects to the autoresponders email list. It is also possible to build a huge email list when subscribers opt-in to their email list. Autoresponders will help the internet marketers to understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it is easier for him/her to send custom emails to different groups. The subscribers in some group may purchase any product hearing the initial hype around the product. Some other subscribers are looking how to get things that cost little or no money.

If you are new to autoresponders, then try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get technical assistance once you are a paid customer (most will offer limited technical support to the free trial offers as well – because they want you to become a paid subscriber)! The customer service representative will guide you step-by-step manner in how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Make sure you ask the customer support for any upcoming webinar training related to email marketing they are hosting. The autoresponder services conduct webinar training almost every month and it’s a great opportunity to learn more about interment marketing and email marketing.

Most people will not give out their email addresses like in the past, so you need to deliver your customers something valuable in exchange for their emails. If a person is looking for weight loss tips, then offer them on an informative video or e-book entitled, “Loose 2 pounds every week by drinking homemade juice every morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your claims! Do not offer an outrageous claim for success. Something like, “Take this one pill every night, sleep 18 hours per day and lose 900 pounds in one month – guaranteed!” You will look silly; you will look like you are lying (which you are) and you will probably find yourself in trouble with the authorities at some point in the near future!

If you are offering a solution that is easy for the customer to implement right now and the customer (who is over weight) sees the potential in your product (because he/she want to cut down their weight as soon as possible with very less effort), you might convince them to give your product a try.

This means you need to have an effective opt-in page for your new customers. In order to do this, you should do your research in your niche and find out what drives them; what their greatest need is; what the motivation is in even searching for your product. Once you know what drives them, you can use the knowledge you learn to help sell your product to them. Remember, you MUST deliver value to your client. If you do not deliver value to your client (or what your client perceives is value), you will soon be facing many refunds and your reputation will be ruined.

Make sure the first email you send to your potential customer is always informative and helps solve the problem he/she is facing. Craft your first 2 emails in a way the reader would find that you are genuinely trying to help them. In you third email write about the product that you are selling. If you are an affiliate of the product then you should always make your own mini sales page, because the sales pages of the product owners are often generalized to cater to customers in a broad niche. If you are able to find core problems the customers are facing, then create a mini sales page and concentrate your sales letter on only that problem. Once they opt-in to your email list, send them to the sales page of the affiliate product you are promoting.

To be successful in internet marketing you need to constantly improve your traffic sources and find new ones. You also need to learn to write your emails in such a manner to generate trust and respect in the eyes of your clients; generate interest in your product and get your potential customer ready to make a purchase of your product or services.

Remember this one rule: ALWAYS deliver value for your client FIRST! Only then will you be rewarded financially in the end. If you focus on the money aspect first – you will, most of the time, lose what you were seeking to accomplish.

EDM: A Journey Towards Successful Conversions With Email Marketing

Email marketing has become an integral part of targeting prospective clients and building a bond with them online. In fact, e Marketer reports that 97% of small businesses use email marketing to connect with customers.

Electronic Direct Marketing (E.D.M) envisages the marketer marketing his products & services by sending emails targeted to a specific list of consumers. It is a type of advertisement campaign wherein the marketer targets the desired group of individuals depending on the product being offered in order to maximize the conversions.

Email marketing was initially tagged as spam and too salesy. However, the rising importance of online marketing and advertising has helped annul that perception. Companies these days are investing more in EDM’s and the response rate has also been on a rise like never before.

In the current scenario, EDM has become an integral part of business marketing strategy. Since it can be targeted to desired customer group, majority of small businesses are turning to this form of marketing to get in touch with their customers and offer their products & services to them. An EDM campaign is measurable, this is another major advantage which helps the marketer to understand the minute details of his customer base.

Email marketing can be turned into a success by considering some factors;

• Subject line:

To begin with, one must provide an eye catching and accurate subject line to the mail. Mails with a vague subject line would hardly be read. Certain words like free, buy now, subscribe now etc need to be parted with, if you do not want to find your mail ending up in the recipient’s junk box.

• Content:

It is the most important aspect of any email. If the content of the newsletter is not appealing, the recipient would snap out of it within no time. Good content is niche to keep him glued to the mail.

• Call to Action:

Call to Action is the next step in bridging the gap between the business and the client. It is the action which you want the recipient to perform after going through your email. If the ‘call to action’ process is complex, it will reduce the chances of successful conversions. Hence easy navigation is the key to simplify the process.

Further, the success rate also depends on other endogenous factors like the format of the email. If the format of the newsletter is complex and difficult to navigate, it reduces the possibility of a conversion. Bringing in personal touch by addressing the consumer by name also largely contributes in the success of an EDM. Providing relevant links leading to relevant pages, the timing of the mail being shot, the target audiences for the EDM etc. contribute towards the success of an EDM campaign, and in turn have significant impact on sales.

Advantages

Email marketing helps you understand what type of consumer is interested in your product, what kind of product interests him. This analysis helps alter the business strategy favorably. Some of the advantages are as follows:

1. Highly targeted:

Direct mailing can be used to target specific set of individuals by developing lists of email ids matching your product segment. It is possible to reach any market segment or buyer profile most appropriate for your business.

2. Measurable:

One of the greatest advantages of EDM is the accuracy with which it can be measured. The marketer can gauge the performance of an EDM campaign precisely by monitoring and analyzing certain metrics like open rate, bounce rate etc, which are explained further in the article.

3. Cost effective:

EDM is much cheaper as compared to conventional means of marketing, and since it can be targeted to desired group of individuals, it helps utilize the budget optimally.

4. Personal Reach:

Mail merging techniques can easily help add a personal touch to the email by addressing the potential customers by name. This has a significant impact on the reader than when addressed in general.

5. Better conversion rates:

The response rate to personalized mails is usually higher than other mediums of marketing. With the response rate being high it leads to better and quicker conversions. Not only is direct mailing cost effective but it also yields a high conversion rate.

Disadvantages

Unsolicited mails:

One of the main drawbacks of e-mail marketing is that some companies use it to send unsolicited bulk email known as spam. Since the volume of spam is huge, it sometimes leads the recipient to ignore a genuine mail from spam. Though email providers are doing their best to prevent spam, it is sometimes difficult to distinguish between a genuine mail and a spam.

Hoax Email ids & delivery problems:

An EDM campaign will be ineffective if the opt in email ids are not genuine. Delivery is another major issue causing hindrance. According to a report, only 56% of mails get delivered in the US. To prevent this, dead weight mail ids must be cleared frequently.

Spam Filters:

Spam filters installed by email providers in order to avoid spam messages also act as an obstacle to legitimate email marketers.

Now to understand the exact impact of EDM on the conversions, branding & advertisement; tracking and analysis of every campaign needs to be done. Certain metrics listed below need to be regularly monitored to gauge the performance.

• Firstly, in order to know how many people have actually opened the mail, one must take a look at the open rate. Open rate gives you the percentage of people opening the mail.

• Secondly, you need to monitor call-to-action, ie the percentage of people responding to your call-to-action, to obtain the conversion rate.

• Further you also need to keep a check on the bounce rate, which provides a list of emails that fail to get delivered. Such dead weight mail addresses need to be cleared frequently in order to ensure an effective EDM campaign.

E-mail still remains a significantly more effective way to acquire customers than social media-nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher. In a nutshell, marketing is more of a journey than just a click, and Email marketing is one of the integral parts of that journey.