Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these services you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your database appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2. Open doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct marketing strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing – Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a step ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appending vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 30-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrity – Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones mentioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you.

Secret Internet Marketing Strategy Lets You Buy Ad Space And Other Business Services At 90% Off

What if I told you there really is a “secret” way of buying everything you want and need for your Internet marketing business for 20, 15 even 10 cents on the dollar?

Believe it or not, you can.

In fact, I’ve saved thousands of dollars with the secret I’m going to show you in this article. And you will, too.

Here’s how:

There is a billion dollar global industry called the barter or “trade” industry — where literally every kind of business you can think of does business in a large network called a “barter exchange.”

And these exchanges are like huge “buying clubs”, where all the different member businesses are automatically inclined to buy from one another.

For example…

When the web designer joins…everyone in the exchange gets a notice about it, and whoever needs a web designer is probably going to hire him.

And the same goes for everyone else who joins — the plumber, the lawyer, the dentist, the copywriter, the pharmacy, the magazine, the consultant, the newspaper, the web hosting company etc. (Almost every single product and service provider that exists are in these exchanges.)

And here’s what’s interesting:

These businesses do not buy and sell from each other with regular “government circulated” money.

Instead, they use “trade” dollars — which are actual currency, just like a U.S. dollar bill is currency — but that can only be spent within the barter exchange.

It’s like a giant “Monopoly” game. You can only spend Monopoly money within the game itself. But outside the game it’s completely worthless.

And the same goes with trade dollars. They can be used like cash, but only with the businesses in the exchange.

And these businesses buy each other’s goods and services with these “trade” dollars, instead of regular dollars.

Now here’s the kicker:

A few years back I discovered a secret “loophole” — 100% legal and ethical — in the barter industry that lets you buy any of the thousands of products and services (including Internet marketing services) sold on trade for as little as 20, 15 even 10 cents on the dollar of “real” money.

Here’s how:

What most people in the trade industry don’t realize is trade dollars are not as easy to spend as regular dollars. And many businesses in barter end up accumulating thousands of trade dollars they are either too busy or too lazy to spend.

Remember, it’s not like regular money you can spend anywhere. You can only spend trade dollars within the exchange.

And you can get tens of thousands of dollars worth of products and services for mere pennies…simply by contacting people with excess trade money, and offering to buy their “trade” dollars with regular dollars — and at a steep discount.

In other words, let’s say Mary the copywriter has $5,000 in trade. She’s too busy to spend it and it’s sitting in her trade account doing nothing for her.

Then you come along and offer buy that $5,000 in trade for $500 of “real” money.

Mary thinks about this, realizes she’s never going to spend all that trade money (making it as worthless as Monopoly money to her), and $500 sounds pretty good. So she agrees.

And you then look at all the different products and services in the barter company (the big ones have thousands of different products and services) and essentially buy $5,000 worth of products and services for your Internet marketing business on trade…for just $500.

Pretty amazing, isn’t it?

This secret lets you get $100 of products and services for $20 — $1,000 of products and services for $200 — $10,000 of products and services for only $2,000 — and so on.

The money-saving potential for Internet marketers like us is enormous.

Because in addition to advertising and marketing services like ad space, classified ads and email blasting, there’s also computer repair, software, web design, web hosting and just about anything else you need to run your Internet marketing business.

And all you do is contact a few of businesses who are involved with trade, and ask if they would like to sell you their excess trade dollars in exchange for real money.

Yes, it really is that simple.

Email Appending Services and Its Benefits in B-To-B Marketing

As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer.

So for expanding market options, and to receive tremendous customer communication benefits, we need to have verified, valid and correct email address of customers in the database. Here Email appending services shortly E-append comes into the picture.

What is E-mail appending?

Email appending is a marketing practice that involves the existing customer data like name, postal address and mapping it to the vendor’s list to obtain the email address. The unique service of email appending is we can attach, up-to date email addresses of all the customers and prospects which are missing in the database.

A client file made with knowledge is vital to the success of most businesses. This technique permits us to develop very sturdy info which will endure us to stay together with our customers through value effective channels leading to improved customer retention and whole loyalty.

The email appending process includes a permission seeking email to the customer to confirm deliver-ability and drive in opt – in for the communication regarding specific products or services.

Benefits of E-mail Appending Services:

Dramatically boost your sales.

Considerably increase the quantity of potential customers by causing correct, relevant, timely email communications.

It helps in the reducing the business costs for driving the customers to the web site.

With Email appending services, the turnaround time for market testing of a service or product is less.

With this email appending service, single channel customers can be turned, and build solid multi-channel strategy.

E-mail Appending is one of few niche services that ensure your ability to communicate with your B2B customers by providing their email addresses. Most business email addresses unlike personal or consumer email addresses adheres to naming convention standard set by the IT group of a company. An approach that refers to the company’s domain/URL and their naming convention while creating valid email addresses in your database.

Get the luxury of choosing from bundles of pre-packaged HTML templates so you can build emails that are nothing less than spectacular. You can also use the editor to upload your own code and customize it.

Beneficial Features in Email Marketing Services

If you want exceptional results, the right email marketing services can open the door to productive advertisements that will attract a significant number of clients. If you find a quality marketing campaign service with features that are suitable for your particular business needs, you can inform your clients with, newsletters, marketing materials, and customer correspondence. There are many internet-based services that have effective tracking capabilities. You can acquire information on forwarded, delivered, sent, or bounced emails and also click-throughs and conversions.

Actually, the main task for an marketing service provider to perform is to enhance your business or site traffic. This is accomplished by connecting you with your desired audience-you want more viewers and you need more people to subscribe.

The best services should contain these features. The website needs to be easy to navigate; you can set up your email lists much faster if you have convenient bulk email marketing services. Also, the feature set should be beneficial in assisting you in generating email, monitoring results, and creating contact lists. The service should provide you with reports that are all-inclusive and simple to understand and employ-then you can keep up with how effective your email marketing campaign is and correct any problems. Also the design factor is very important. The best quality services will help with creating contact lists and will offer a HTML email editor to enable you to add links, images, and tables.

Requirements differ for different companies. Some businesses already know the audience they need to target. These companies may want to build, change, or maintain their own distribution lists. The best marketing solution for this type of business is the Email Marketing Application. Now, another method is the Campaign Submission Service in which you can get a third party to help you choose the email list that is best suited to your product. This third party should be a qualified professional that can help you to acquire the right email distribution list. Such a service is great for beginners in the business.

Remember, you need to seek the appropriate email marketing services in accordance with the type of business you have. An email marketing service is an extremely valuable tool in helping you to create the most effective advertising campaign for your company. It is an essential factor in enhancing the growth and prosperity you need to compete in today’s business world.

4 Top Email Marketing Services for Entrepreneurs

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!

One thing that can be frustrating is getting that content out there.

For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy.

Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.

In the past some companies tried to mail out their newsletters from their own email. With the advent of spam, new rules were introduced that make taking that approach dangerous to your business.

If your email is seen sending out massive waves of emails, you risk all emails from your domain being marked as spam, and then never seen by your followers or clients.

Today we’re going to look at which companies you can use to craft great looking email newsletters and then send them easily to a database of followers. These companies won’t get your email tagged as spam and their tools make your newsletter creation a lot more fun.

1. MailChimp

MailChimp is a big favourite for many companies and agencies. It’s got an evolving interface that has been updated over the years based on user feedback. You can upload your email lists as a CSV/Excel file and the system will automatically check to see which columns are the user’s name, email etc. (this feature is available in most newsletter platforms as well).

They have a great selection of templates to choose from that can then be further modified to suit your brand. Keep in mind, a professional marketing agency can help you create a customized look that blends in your brand, rather than choosing a template that will be used by many other companies.

You can review the open rate, users can easily unsubscribe, and you can then revise your next newsletter based on the metrics viewable in your MailChimp account.

It offers split testing as well so you can try out different versions of your same newsletter to see which resonates best with your users.

Pricing varies depending on how many users you can to send to. Their forever free plan may work for some businesses with lower than 2,000 subscribers. If you have more than 2,000, you have options to pay as you go or subscribe to a monthly plan.

2. GetResponse

The big difference with GetResponse is that it’s suited to users who want to complete their newsletter with a landing page or who are offering webinars. If your reason for sending out newsletters is that your business hosts webinars and you’re engaging your users each month then this company is ideal.

Within the interface you manage your newsletters with this service also has a tonne of extras specifically for webinars. They have really targeted that market and have features like Autoresponders, email reminders, and 1-click logins that make the whole experience easier for you and for your users.

Their landing page templates may also appeal to companies who do monthly offerings/sales and need a unique page of content to send the user to.

MailChimp is a great service, but if you’re looking for something that offers more services directed at webinars and that allows you to create a custom landing page, then sending users to from your newsletter then this is a better option.

3. Constant Contact

Constant Contact has always been a big rival with MailChimp for being the brand name in email marketing. It’s a huge company and it’s a great option if Facebook is a big part of your online marketing strategy.

Constant Contact has an email option that is designed so users can easily share your newsletter on Facebook. Other providers do have features similar to this but they’re not as focused on that feature as Constant Contact.

The big plus with this company is the support. If you run into issues you can easily get help, and if you have trouble learning the interface at all there are many resources available to help you find the answers you need.

This option can be considered the most social media-friendly and has all the major features of the others noted. If your online marketing involves Hootsuite (you can integrate this into Hootsuite) and you focus your efforts on gaining traction on social media then this is a great newsletter tool for you.

4. AWeber

AWeber is an extremely popular option and recommended by many professional marketing companies. It gives you five plans to choose from and a long list of features such as unlimited email marketing campaigns, follow-ups, lists and Autoresponders.

Many people believe their Autoresponder platform is superior to other companies, allowing businesses to automate the process of delivering personalized emails to customers on a schedule.

GetResponse and AWeber offer similar core features. With AWeber, you pay a monthly fee starting at $19 US based on your list size, allowing you to send out as many campaigns as you wish.

There are many more options out there to choose from too. Email newsletters are a massive business tool and a big part of the online marketing industry. It’s difficult to say which is best, since most offer the same list of major features and then differentiate in more niche market opportunities.