MailChimp Vs Constant Content Vs Aweber – Best Email Marketing Tool for Your Online Business?

The social media revolution has brought in significant changes to online marketing strategies. Today, the social media and the mobile media play an important role in ad campaigns. Surprisingly, email marketing is still the best marketing strategy that businesses cannot ignore. Today, there are different email marketing services available for businesses. It is not an easy task to choose the best one. Each product is good in its own way. Here is a comparison between Aweber, MailChimp and Constant Contact email marketing services.

MailChimp

With 12,000 free emails per month, 2000 email subscriptions and unlimited trial period, MailChimp offers powerful email marketing solutions for small businesses. At the same time, paid subscription starts at $10 per month for 500 subscribers. You need to pay $5 per month as you add 100-200 subscribers. You can take advantage of the pay-as-you-go pricing model. NGOs get a 15% discount as well. This tool offers numerous features like customizable email templates, intuitive interface, powerful editor and unlimited storage. Social media integration and text messaging is good. The reporting feature enables you to track and analyze the performance of your email campaigns. Deliverability rates are very high. You can add unsubscribers to your list. Integrating this system with CRM, ERP and blogging platforms is easy and effective. Customer service is very good. The site has useful online resources. For free accounts, you can use the email and chat support. Phone support is available for paid accounts.

Constant Contact

Constant Contact comes at a slightly higher price. This program offers a 60-day free trial wherein you can send unlimited emails but for 100 contacts. The paid version starts at $15 per month for 500 contacts and increases as you add contacts. You can avail 15% discount for prepaid accounts. Constant Contact offers more or less the same innovative features like MailChimp. There are more versatile email templates. Storage is free for 5 files but you can access unlimited free stock images. Reporting, social media integration and mobile marketing is good. Customer support is very good but works on week days. Email support is available on weekends. In addition, the website offers helpful resources, forums, video tutorials to optimize your email marketing strategies. The deliverability rate is pretty good. Constant Contact is strict on spam policies and you cannot add unsubscribers back to your list.

Aweber

Aweber starts at $1 for the first month and you need to pay $19 for 500 subscribers from the next month. The pricing increases as you add more subscribers. Deliverability rates are pretty good. The site offers intuitive email templates and signup forms that are easy to customize. The good thing with Aweber is that it pulls 2 latest blogs from your RSS feeds and pushes them out as the newsletter. There are regular webinars to learn how to use the program. Customer service is excellent. You can avail live phone support for 12 hours during business hours and 8 hours per day on weekends. Autoresponder service is good. You can easily integrate it with social media and other platforms. You can include affiliate links in your emails.

All three email marketing services stand pretty equal. When it comes to pricing, MailChimp is economical. Moreover, it is easy to integrate it with different platforms. Customization of templates is easy. While using affiliate links in MailChimp mails, you need to make sure that the links do not lead to blacklisted sites. Constant Contact has a slight edge on deliverability and support. Features are more or less the same.

Know Why Email Marketing Is Necessary and Beneficial for Your Business

Email Marketing is one of the most common and also one of the mishandled methods of marketing. However, on the other hand, it has a lot of untapped potential. If rightly executed, it can compliment all the other methods and channels of marketing. There are a lot of benefits that a business can reap which the conventional methods do not offer. Let’s look at some of them in this article.

Cost Arbitrage

Irrespective of how cost efficient the conventional methods of business promotion and marketing might be you can’t compare them with email marketing. It is almost a free service, at least to a point. Beyond a point, you might have to consider a service provider. But even then, this method will always remain cost – effective.

It can be constantly varied, is live and easy to implement unlike the other methods like brochures, flyers, press advertisements and posters. All this marketing collateral needs a significant amount of expenditure and cannot be changed before the next lot goes into printing. In fact some of it, such as press and media cannot be changed and needs an entirely new campaign every time.

Global Outreach

The internet is global! And so is the reach of your online mail. One of the major advantages of online messages is the globalist. No matter where you or your recipient is based, this method paves the way to a global approach of promoting businesses. Borders, laws, postal services, charges are no longer a barrier.

Personalization of the Medium

No other method of reaching out to the market can be personalized as much as internet based methods can be. Further because emails are just like letters, if used well, it allows you to create a bond with the prospect on an individual and personal level. The segmentation of the audience is also easy in this case, because people can be grouped on the basis of their time zones, their economic strata, their purchasing capacities, consumer behavior etc. This helps in more focused and relevant communication.

Result Gauging

Any marketing campaign has to be measurable. The results, feedback and the reach to the target market all need to be gauged to ensure that the efforts being put in are worth it. Online mail can act as a litmus test in this context. It is helpful in identifying target audiences. Results, CTRs, conversions, the source of web traffic, etc. can all be measured in this case. The web provides us with tools that can assess the success data of different campaigns.

Quicker TATs

The response time in this method is way faster than other conventional solutions. The average TAT is one to three days. In fact most responses that you can expect get delivered on the first day itself. A direct postal delivery however is much slow and takes almost two weeks to generate the right response.

Email Marketing Is Good For Business

Email marketing has proven to be an important tool for good business development and the biggest option for marketing online today!

What is email marketing? This is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising message. It is one of the fastest and effective way of marketing your products and services, yet economical to use.

Most online business people and yourself would like to have a successful email marketing campaigns and attract more customers sites. Before you reach the top, you have to get started by:

1. Knowing the areas of concern from your target audience is good:

Find out topics that your readers really love and their comments on your email marketing list. What are the most frequently asked questions? What do my viewers frequently study? If your dedicated mails have good content, then your email marketing results will improve tremendously. All this will give you a clue on what business interests them most and concentrate on that topic.

2. Provide feedback:

Select a format for email marketing that enables your viewers use to give you feedback. Whether they are positive or negative reactions, this good for evaluations and adjustments and improve on your mails. You will know their interests as well.

3. Give free counsel on email marketing:

When you give expert advice or good suggestions to your viewers as you are giving them something to remember, appreciate and act upon. Give short highlights on reliable and truthful information from specific articles that relate to their topic of interest is another way of gaining the trust. When they demand for counsel, give it free and refer them to do more research on email marketing on-line.

4. Align your database in order:

Get an organized recording system of contacts, updated with new activities and new trends in the market that will make email marketing easy for you.

5. Find the best Email Delivery Service: which is professional and right for your business. Like ' A Weber' for instance.

The more you research on email marketing, the more you discover that newsletters are a lot more effective way of advertising; with compelling content, which is good for business than Print Media. Please note the points below:

  • Email marketing demands that you circulate newsletters because they are an effective way of increasing sales and attracting customers to your company.
  • It is a good communication tool which alerts customers about your product or service prior to face to face conversation selling.
  • This requires a distribution of information on your product an indication that you care for your customers. When the messaging is done consistently throughout the year, you will be assured of hitting a good sale because you have shared information and also have involved your customer in your newsletter.
  • A professionally written newsletter must have valuable and sufficient content. This can be expert advice on how to use the product, updates on the latest trends in the market and hints on something. This will often attract your target audience and drive more traffic and will encourage them to subscribe to your website.
  • Before sending out bulk emails, be courteous and ask permission from your recipients even though they are your friends in business. Some may not have interest in your product and will divert your mails to the spam folder.
  • For good business, It is necessary that you use the right software for your large email lists.
  • Lengthy newsletters and focusing on your competitors is bad for business. You know you can do better than that. Just concentrate and improve on your brand again and again, advertise it well and you will succeed in business.
  • With a newsletter, you require building a big social network. There is no better interactive network than the internet. An active social network is good at word of mouth marketing. In this community, messages are coordinated faster amongst themselves.

For more detailed information on email marketing and research, please go online.

Email marketing with use of newsletters is good for business. You can start advertising your products today using the above suggestions and success to you!

The Best Practices in Email Marketing – How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self. The rising popularity of emails for communication has paved the way for email marketing. Taking the world of business by storm, email marketing is the new buzzword in business communication. According to statistics, 82% of B2B and B2C companies are using email marketing to reach customers and prospects.

More statistics on email marketing:

Email marketing has become indispensable to companies that use automation
B2C marketers have leveraged automation and witnessed conversion rates as high as 50%.
Triggered campaigns generate over 75% of email revenue
Email marketing continues to be a "buzz" phrase and businesses of all sizes understand the importance of enhancing email marketing lists with a primordial goal of using it to accelerate their business growth.
The key advantages of using email marketing for business communication:
Perfect medium of communication with existing and potential customers
It is fast and cost-effective
Powerful marketing tool for targeted marketing across multiple channels.
That is not all; research has shown that 84 percent of B2B marketing campaigns employers targeted email campaigns.

But do all the contact details remain the same?

Change is the only constant, particularly in the ever transforming digital era. It is therefore quite usual for customers to change their contact details on a regular basis. Research has reiterated that names, addresses, email addresses and telephone contact details keep changing on a regular basis.

With constant change of address and telephone numbers, it is hard to keep up with the most recent and up-to-date mailing data. But what if you can improve the existing data and maintain lists that can help in getting maximum returns.

That is exactly what we can do to your existing database. Email appending can help you get access to nothing but the most relevant and tele-verified mailing data. Such exhaustive lists can maximize your campaign success. All numbers are validated and collated from reliable sources.

Why choose email appending services?

Email appending is one of the most versatile and helpful tools for email marketers. It helps businesses in the long run. Although it has been around for a while now, chances that businesses have exploited it to its full potential remains a question.

With a surplus of appending solution providers, it is difficult to choose the one that is apt for your business.

So, how will you make a choice between what is right and what is the most feasible solution for you?

First and foremost, you ought to understand what email appending is. In simple terms, email appending is the process of adding a missing email address into the customer record based on the other details.

Wait, are you a seasoned email marketing professional? If the answer is yes, then you have certainly used email appending to market your campaigns effectively.

A few advantages of email appending:

According to email marketing experts, there has been an estimated 30% increase in ROI when marketers have used email appending. Regular cleansing and appending services ensure that you spend less on data hygiene processes.

Email appending is a cost effective procedure that not only amplifies your existing data but also helps to build stronger brand presence.

A peek into Email service Best Practices

Knowing the vendor`s track record:

Look for a vendor with the most compelling track record. Choose a good and reliable one and find out how the email append service provider handles bounces and grievances.

1. Append customer data-only

This is a valuable piece of information. In order to improve email marketing results, most marketers will avail email append from unknown service providers who are not much bothered about reputation and compliance. In case you go ahead and append the prospect file and communicate through emails you are in essence breaking a law. It is best to avoid this as the penalty can be quite severe.

2. The quality of data determines your campaign results

It is a mandate for marketers to use quality data that is one of the key factors for successful marketing campaigns. Email appending if done the right way improves the quality of data which in turn helps business communication to reach targeted audience effectively.

3. Source of email appending service

It is important to ascertain that your email append provider always provides the source of the email address. This is helpful if any problems arise in the future. In case of any complaints you should be able to provide them the source of the name and then remove it from the database immediately.

Email marketing is multifaceted. Therefore, it is important to follow the best practices in email marketing and email appending is one of them. Availing email append services from a reliable appending service provider is the cornerstone of business growth. If you are looking at maximizing campaign success through best practices, consider email service and give your campaigns an edge.

Email Marketing Is A Smart Business

There are a number of ways to reach out to your target clients in the world that we currently live. You can use various online methods such as PPC, social media marketing techniques, and search engine optimization to drive traffic to your online web properties. However, one of the best ways to get your message to your past, current, and future clients is via Email marketing.

Email marketing has many advantages over direct mail. As long as you have an online connection, you can simply use the power of your Email client to send messages with simply the click of a computer mouse. This task can even be outsourced to your teenager. You can get your teenager to send Emails to your target market for the price of his or her allowance. Since there are no stamps or letters involved, there is no longer a need to lick stamps, go to the mailbox, write multiple addresses on letters, and many other tedious tasks that consume a great deal of your time. Due to the fact that Email marketing can be put on automatic pilot, you can now have more time to focus on other marketing activities and other aspects of your business. One simple way to put your Email marketing on cruise control is to use an auto responder. The auto responder that you choose will then send out your Email messages when you want them to be sent. Paying for a service like this will keep your marketing message in the minds of your clients, and that is always a good position in which to be.

In the end, using Email marketing makes good business sense. You no longer have to spend your time writing letters, driving to mailboxes, and licking stamps in our current online climate. Put the power of this type of marketing to use for you and your website today!