Digital Marketing Agency – How Digital Marketing Helps You To Grow Your Business Effectively?

Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. it employs many practices and techniques within the internet marketing category to reach out to internet users. However, it goes beyond the internet technology to reach out to non-internet users through other elements such as MMS, SMS and outdoor digital advertisements.

Forms of Digital Marketing:

There are basically two forms of digital marketing that a digital marketing agency offers, they are

  • Pull Digital Marketing: This technology involves direct selection of content via web search where users have specific URL to view the content.
  • Push Digital Marketing: This technology involves the advertiser as well as the user. The advertiser or the marketer sends or pushes the messages to the user or subscriber. Examples of push digital marketing are Email, RSS and SMS.

What Services Internet Marketing Agencies Offer?

Digital marketing is not as easy as it seems to appear, it requires lot of skill and advanced technology to make your campaigns effective and successful. Apart from the pull and push forms of digital marketing, a agency also offers various other services such as email marketing campaigns, brand creation, web design and other internet marketing strategies to give your business an edge over others. Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. Reputed internet marketing agencies will go beyond the basics and give you the right advice and techniques for your business. They use sophisticated systems to give you flexible, measurable and highly reactive digital marketing services. Therefore, whether you own a small business or a large business, these internet marketing agencies offer the most effective email marketing campaigns and other online business services at very affordable prices.

Benefits of Digital Marketing:

  • Have the ability to communicate to a large number of people in quick time.
  • Have the ability to connect with millions of internet users.
  • Have the ability to create a good impression.
  • Offers higher conversion rates.
  • It takes less time and less work.
  • It is very cost effective compared to other marketing strategies.
  • It has a long shelf life.
  • It is accessible.
  • It is flexible.
  • It is measurable.
  • Does not require long standing commitment.
  • Digital marketing output can be tracked.
  • It is quick and easy to implement changes in the design.

3 Barriers to Break and Get Your Service-Based Business E-Commerce Ready

You might not think your service can be sold online but here’s 3 reasons why you might be wrong!

We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online.

Whether you sell a physical product or provide a service you could benefit from online sales.

In this post we’ll look at the barriers presented by e-commerce for service providers and how many perceived obstacles are easily and affordably addressed by planning your approach like a pro (or with one) and using third party tools that make the whole process much easier.

Want to use sponsored posts on Instagram to grow your business? Try our post: 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts.

Here’s 3 common barriers business owners face when contemplating adding e-commerce to their business tools:

1. You Don’t Sell a Product

Many businesses sell a service that can’t draw a clear line between the user and the service.

Whether it’s consulting, speaking, coaching, or any other industry where you are the product, the perception is that e-commerce isn’t something you should pursue.

In reality you do sell something, but you’ll have to be an out-of-the-box thinker if you want to use e-commerce to build your business and your personal brand.

Are you a consultant? Consultants tend to adapt to the project and use their experience to guide business owners or other service providers through a lengthy process that evolves as the problems are discovered.

Sometimes there are consistent problems that are encountered and that’s where you will see your opportunities.

If you see that company after company is hitting the same wall and you have helped previous clients get past it, then that solution can be a product you can sell.

Get creative! Many successful apps started because someone like you saw an opportunity no one else was addressing and pounced.

This can be said for other service industries as well. It’s not the only approach though; if you’re a coach or a speaker you’ve got potential for e-commerce as well.

Speakers and coaches undervalue themselves habitually. Your value is clear to many other businesses who have hired you so understand that your personal brand makes a big impact.

Take that knowledge and monetize!

Write a book, have shirts and mugs printed, or look at any other way to turn your knowledge into tangible items. These could be promotional items or anything else you think of.

You’ll then not only be making money through sales but building your brand at the same time.

The big point here is not to limit yourself to your service and to recognize the potential of your knowledge. If you’re having issues with this, we have a great mentoring program that can help you discover the hidden potential for e-commerce your brand offers.

2. You Don’t Have the Time

This is the biggest reason most people don’t get into online sales.

The setup, the maintenance, and the eventual product shipping all look like major time commitments.

The new reality of e-commerce for small businesses is these things take very little time.

The setup can be quick or take a long time and the barrier will actually be you. Being overly picky about design elements or quirky functionality always hold businesses back.

Always put the emphasis on your business servicing the user.

Really all you need to do is make sure your website can take and process an order and the information and products are presented clearly with as few steps as possible for the user to complete their purchase.

Maintenance can vary and often it’s a good idea to start things yourself and then hire a third party or freelancer to handle the maintenance.

Sometimes there isn’t much required other than logging in a few times a week, though once you see it all working you’ll likely be inclined to check all the time (in a good way).

Shipping is as easy as applying an app to print shipping labels and then having the item picked up for delivery or taking the items to the post office.

Look at your potential profit margins and see what selling could mean for your business. You might be surprised at how much revenue you’re missing out on!

3. It’s Too Expensive

This is a major obstacle for many service-based businesses because they’ve seen how expensive it used to be to get into e-commerce, but it’s not anymore.

We looked at the barriers such as making your service viable and how time can factor in. Both indicate loss of revenue for the existing business if you split your time and start up some e-commerce.

In reality it’s unbelievably cheap to start selling online.

Whether you choose Woocommerce https://woocommerce.com/ for your WordPress website, open a Shopify https://www.shopify.ca/ store, or opt for BigCommerce https://www.bigcommerce.ca/ you won’t have to break the bank to get up and running.

With Woocommerce the expense is whatever your professional web developer costs. This system works with WordPress so if you’re already up and running with WordPress then you’re cost will either be your time in trying to set it up yourself or the cost of getting it done professionally.

Shopify and Bigcommerce both make it much easier but they’ll also either need to be installed as a subdomain of your existing website or you’ll be setting up a whole new one.

These two have near identical pricing starting at $30 per month and this includes your hosting. They take care of everything such as credit card processing and there is no shortage of apps to handle functionality not native to their platforms.

Taking this approach will be time consuming though.

If you hire a professional developer for any of these systems, make sure they really know the platforms beforehand because they differ greatly right down to the programming languages they’re built with.

Of course, there are plenty of other options to consider such as 1ShoppingCart or even Infusionsoft and Magento, which are considered to be higher-end options for large-scaled shops.

Ultimately, the short answer to the question is: no, it’s not too expensive. This is because the price range starts with FREE.

The real cost is your time and the only risk is wasting it.

If you do elect to explore e-commerce as an option, put a lot of time into the planning. Not just one day of grinding out ideas but weeks of spit balling and brain storming.

Look around at what others in your industry have done and even more importantly what they’ve not done and plan everything out properly.

Hiring a professional business mentor to guide you can be the best decision you ever made. You’ll be walked past the typical hiccups and hurdles and on your way to launching your e-commerce project much faster and with much less effort.

More and more service-based businesses are seeing the potential of e-commerce so the quicker you jump into the ring the better. For many, the e-commerce even takes over as the primary revenue driver.

Why Obama’s Email Changes Business

The fact that the electronic message was sent before the historic moment is symbolic of the power the communication medium and what it meant to Obama’s campaign. This observation serves as a notice for businesses: Emails are more than just a means to communicate.

The campaign’s use of electronic messaging to amass strong support also provides businesses an excellent example of how those rising into positions of authority recognize, reason, and decide on the choices they need to make. Exploiting the full understanding of this can translate into a huge competitive advantage. Yes many people use electronic means to communicate today. But how many CEOs use electronic messaging to connect directly with their customers and partners to drive their product and service messages?

Companies now have a success story and a blueprint for transitioning their use of electronic messages from a fringe “one of” a number of ways to drive products and services, to “the” way to anchor a marketing campaign. This is a culture change not a technology change. Clear constant communication between recognized leaders in the company and their customers by electronic means is the new way to reach “buyers” and win.

So how do companies make this transformation? Here are two suggestions:

1. Overhaul the product or service development process. Most of the way companies take an idea to a product or service is based on methods borne out of the industrial age. That does not work anymore in the Digital Age. The market dynamics have changed and the traditional methods are no longer efficient. Constant interaction with the customers is necessary to ensure the product or service hits the mark when it is released.

2. Design launch campaigns that enable executives to use electronic messaging and connect directly with the customers and partners. Then build a more rounded campaign using the other mediums. This is a cheaper, faster, and as we just witnessed, more effective way to scale and drive your messages.

If this transformation seems hard to grasp, just take a stroll on a high school or college campus and watch how students use their cell phones to text message. Then imagine if they are in the work place and the text message they are reading is about your product or service. The genius of the Obama campaign was in visualizing this, making the personal connection through the electronic medium, and driving a message of change. Now this change includes businesses.

Email Marketing – Can It Really Be Helpful for Your Business?

You must be quite familiar with the term email marketing, but have you ever got into the depth of this topic? Very few might know the actual meaning of it. So, to get into further details it is important to know what exactly email marketing is. Basically, this strategy is adopted to promote products and services of any business.

Email marketing is a part of internet marketing. The term itself explains what it does. Through email, it is possible to develop relationship with clients and customers depending on which segment your business target.

What benefits do you get?

Why to use email marketing as your promotional tool? The answer is simple because of low cost incurred and ease of use. It’s a fact that email is an inexpensive mode of advertisement and ensures that your company gain visibility among customers.

It can easily be set up and also perform a campaign. For small businesses, it has proved to be an effective strategy. Newsletters can also be sent to customers who have subscribed on the websites for newsletters. The potential customers can receive news updates and upcoming events of company.

But, what makes an email really effective…

We are all familiar with email newsletters that finally go into spam and mostly annoy the receiver. So, this signifies that those emails are a complete failure!

What actually works is when you exchange value with customers. It is important to share value information in concise way so that readers can get to know your intentions while not wasting much of their time. Building up faith among customers should be sole objective of any business and this would finally restrain you from getting into spam list.

So what are the key ingredients for any good email? But, again it all depends on what kind of relationship you possess with the audience. An effective subject line would brief your content. The concise and compact body of email and niche specific content that would actually speak in favor of prospect needs.

Know the different types of emails

1. Marketing emails: This may either contain informational or promotional messages and is sent to listed members who can be your prospect customers, reporters, vendors etc. Though there is a chance of creating different types of content, but usually newsletters, press release, announcements are included in mails.

2. Operational emails: Such emails do come up with important information that speaks about your business. This may include if the business would be closed on holidays or for any planned maintenance. Though this does not create any direct impact on sales, but it is important to adopt some best practices in business so that you can always be in good relation with audiences.

3. Transactional emails: It is an automated mail and gets triggered based on customer’s activity. Few examples of such emails are order tracking, registration confirmation etc. Sending such emails may develop relationship with customers and you can engage them as well in your business. Generally operational emails are informative in class and are crafted to reflect the positive angle of a business.

The intense competition experienced by every entrepreneur can easily be handled through email marketing. The powerful subject line can deliver a strong message to recipient. To arouse curiosity among customers, this is said to be an effective strategy.

MailChimp Vs Constant Content Vs Aweber – Best Email Marketing Tool for Your Online Business?

The social media revolution has brought in significant changes to online marketing strategies. Today, the social media and the mobile media play an important role in ad campaigns. Surprisingly, email marketing is still the best marketing strategy that businesses cannot ignore. Today, there are different email marketing services available for businesses. It is not an easy task to choose the best one. Each product is good in its own way. Here is a comparison between Aweber, MailChimp and Constant Contact email marketing services.

MailChimp

With 12,000 free emails per month, 2000 email subscriptions and unlimited trial period, MailChimp offers powerful email marketing solutions for small businesses. At the same time, paid subscription starts at $10 per month for 500 subscribers. You need to pay $5 per month as you add 100-200 subscribers. You can take advantage of the pay-as-you-go pricing model. NGOs get a 15% discount as well. This tool offers numerous features like customizable email templates, intuitive interface, powerful editor and unlimited storage. Social media integration and text messaging is good. The reporting feature enables you to track and analyze the performance of your email campaigns. Deliverability rates are very high. You can add unsubscribers to your list. Integrating this system with CRM, ERP and blogging platforms is easy and effective. Customer service is very good. The site has useful online resources. For free accounts, you can use the email and chat support. Phone support is available for paid accounts.

Constant Contact

Constant Contact comes at a slightly higher price. This program offers a 60-day free trial wherein you can send unlimited emails but for 100 contacts. The paid version starts at $15 per month for 500 contacts and increases as you add contacts. You can avail 15% discount for prepaid accounts. Constant Contact offers more or less the same innovative features like MailChimp. There are more versatile email templates. Storage is free for 5 files but you can access unlimited free stock images. Reporting, social media integration and mobile marketing is good. Customer support is very good but works on week days. Email support is available on weekends. In addition, the website offers helpful resources, forums, video tutorials to optimize your email marketing strategies. The deliverability rate is pretty good. Constant Contact is strict on spam policies and you cannot add unsubscribers back to your list.

Aweber

Aweber starts at $1 for the first month and you need to pay $19 for 500 subscribers from the next month. The pricing increases as you add more subscribers. Deliverability rates are pretty good. The site offers intuitive email templates and signup forms that are easy to customize. The good thing with Aweber is that it pulls 2 latest blogs from your RSS feeds and pushes them out as the newsletter. There are regular webinars to learn how to use the program. Customer service is excellent. You can avail live phone support for 12 hours during business hours and 8 hours per day on weekends. Autoresponder service is good. You can easily integrate it with social media and other platforms. You can include affiliate links in your emails.

All three email marketing services stand pretty equal. When it comes to pricing, MailChimp is economical. Moreover, it is easy to integrate it with different platforms. Customization of templates is easy. While using affiliate links in MailChimp mails, you need to make sure that the links do not lead to blacklisted sites. Constant Contact has a slight edge on deliverability and support. Features are more or less the same.