5 Benefits of Integrating Marketing Automation With CRM

Customer relationship management (CRM) solutions have been around for a long time now. From the beginning of digital Rolodexes and databases back in the 80s and 90s to today’s software as a service powerhouses, CRM technology has always showed signs of change the way sales and customer service work. However, while several CRM solutions include marketing tools and functionality, none of them give the majority of the tools that today’s marketer needs to support the sales and revenue goals of their business.

It is of no doubt that integrating CRM and marketing automation is a key step to the success for any business, irrespective of its size. Here are five benefits businesses can gain by integrating CRM with the right marketing automation solution.

Deliver more sales-ready leads

When you’ve got them working consistently, marketing automation and CRM can help you verify the leads that get provided to your sales team are warmed up and prepared to purchase. A good marketing automation solution uses your CRM database to get it going by carrying customized, balanced correspondences – messages that are enhanced and informed by the information gathered through prospect and visitor tracking, and smart segmentation.

Track the value of every campaign by gaining visibility into performance

By integrating, the marketing platform and CRM can help you track the aftereffects of your marketing campaigns from first touch to last sale. You can get insight into conversions by perceiving what number of prospects reacted to your call to activity. Furthermore, what’s really beneficial is that you can track how the revenue was really created by all these campaigns. With a specific objective to improve the results of your marketing and sales efforts, this sort of visibility is very beneficial.

Improve productivity by helping sales prioritize leads

A marketing automation framework that integrates specifically into a CRM gives a window into the online communications that prospects have had with an organization, for example, their web visit and download history, webinar attendance, opened and clicked, messages sent, etc. Marketing automation makes it easy to score leads based on particular activities, profiles, and special events, bringing about lead qualification based on recognized factors – real, certified, sales-ready leads.

Speed up the process by shortening the sales cycle

As per an IDC study, over 50% of leads in the average B2b contact database are out of date. Marketing automation can help move the live opportunities through the pipeline quicker. A good automation platform lets marketers nurture leads effectively in the pipeline by utilizing strategies like content marketing, triggered email campaigns, site visitor tracking, and coordinated social media outreach. They can also reenergize cold leads through retargeting email campaigns.

Increase revenue and average deal size through lead nurturing

A nurtured buyer is better-taught – and more motivated to purchase more. With the use of marketing automation, marketers can give content that directly addresses the issues they confront at each one point in the decision process. Whether it’s a series of white papers, ROI calculators, product comparison collapses, videos, and case studies, this content helps them get the insights they require as they advance through the buying cycle. It not just make them ready to buy… but ready to buy more!

Email Marketing 101 – Uncover The Hidden Benefits and Advantages of Email Marketing

Email marketing campaigns make sense for many reasons. For example, if I were to put an ad in the newspaper or in a magazine, the cost would be very expensive. This is because print circulars make their money by selling advertising space. Therefore, the pricing is not going to be to my advantage, or to yours. To cap this fact off, not only would I have to spend a lot of money on advertising, there would be no way for me to know whether my investment worked. Let’s face it; although a publication might be doing great on sales and on circulation, people do not buy print materials because of the ads. They buy for the content. This means that they tend to skip over the advertisements, and even if they read them, they don’t pay that much attention to them.

Therefore, at the end of the day, using traditional methods of advertising such as print is a waste of time and money. The purpose of getting advertising out there is to make sure that people know that a business exists, and to motivate people to buy products and services from a business. This is why email marketing is such a great way to focus one’s advertising money, and efforts. For one thing, the cost of an email marketing campaign is a lot cheaper than traditional print methods. When a person is just starting a business, or when they are re-launching their advertising efforts, they want to save as much money as possible. This is why email marketing works well in this area.

Email marketing is not only cost efficient up front, it is cost efficient on the backend. When a business owner spends money on print advertising, they have a small reach. On the other hand, when someone invests in an email marketing campaign, they have a worldwide reach. This means that if they reach a person in Europe or Asia, and if they develop a customer base in these areas, they have now established themselves as an international company and brand. The money spent was only a fraction of what this would cost the old-fashioned way.

Here are some practical tips in forming an email campaign: Make sure that your content is readable, but not too wordy. People read their emails within seconds, and it’s important that they digest what they are reading very quickly, or they will lose interest, and delete the email. To this end, the email should be formatted in a way that is easy to read, and clean. It should look professional. It is important to remember that even with electronic media, you are invading a person’s space and time. If you dare to penetrate someone’s personal space, then what you send needs to be worth their while to read.

Benefits of Publishing a Real Estate Newsletter

Producing a real estate newsletter is an effective way to fortify customer relationships and build a name for your realty or investment business. Newsletters are an excellent venue for delivering information about houses for sale and offering solutions to problems buyers and sellers often encounter.

There are many ways to produce a real estate newsletter. Most people find it easiest to signup with companies that provide newsletter templates and email delivery services. Others produce simple newsletters sent directly from their email account.

Real estate professionals ought to spend time comparison shopping for newsletter providers. Those who are just getting started or are on a tight budget can take advantage of free newsletter publication services like Mailchimp and Bravenet.

What’s nice about these providers is they offer the option to upgrade to paid service at a later time. This is very helpful because there is no need to transfer subscriber lists to a different service provider.

The drawback to using no-cost services is there aren’t many options offered for customizing templates or content. Additionally, free services usually don’t include extra benefits like autoresponder services, email marketing tracking, or email marketing API.

Newsletter publishers that want to add more pizzazz and have better control over their publication ought to look into using paid newsletter services. A few of the more affordable, yet very popular, include My Newsletter Builder, Constant Contact, and Aweber.

Each of the above has been providing email marketing tools for several years and has earned a good reputation within the industry. They often add new tools and services which help real estate professionals promote their company on a wider scale.

It’s important to develop a newsletter marketing plan to figure out the type of information you’ll be providing and the type of tools you’ll need to accomplish your goals.

It is imperative to consider what sort of information subscribers desire. Performing market research will help publishers understand the needs and wants of their target audience so they can deliver content-rich newsletters that subscribers want to read and share with others.

Finally, publishers will want to establish a publication schedule. One of the biggest mistakes business owners make is to send out newsletters on a random basis. People like consistency and prefer to know the exact date they can expect to receive the information in their inbox.

Producing content on a regular basis is an obstacle that practically every real estate professional struggles with. One solution is to hire freelance writers to produce original real estate articles. Another is to obtain content from article directories.

Businesses that provide electronic newsletters must abide by regulations of the CAN-SPAM Act and Federal Trade Commission. The FTC has specific guidelines pertaining to advertising disclosures, while CAN-SPAM has seven conditions which involve the way that services and products can be promoted.

Advertising disclosures are needed to let subscribers know about paid connections with advertisers. As an example, if an investor is an affiliate for a real estate investing course and is paid a commission from sales they generate, the information must be provided in the newsletter, as well as any place else the product is offered for sale.

Developing a plan and taking time to learn about the various real estate newsletter service providers can help publishers obtain a higher return on investment. Using a reputable service will ensure subscribers receive the publication and help publishers retain and expand their subscriber base.

Benefits of Using an Email Obtainer Service

One of the most challenging aspects of opening a new business, or growing your existing company, is figuring out how you are going to target new consumers. Whether you are searching for consumers, prospective employees or clients, finding individuals online is not an easy task. Even though all the information is out there, figuring out what service to use to obtain said information is the challenge. One service businesses may want to consider using is an email obtainer service, where you can find any email without much effort. The service is efficient and easy to use.

With such a service, you can find any email and reach out to anyone you may have encountered in the past. For instance, let us say that you met someone at a recent business conference. You may have caught their name, but you forgot to exchange contact information with them. How would you go about finding such a person? Unless you know where they worked, and the employee’s email address is listed on the company website, you would be out of luck. Yes, you can fish around among your contacts to see if anyone knows the person, but that endeavor could take a while.

The most productive way to approach the situation is to use an email obtainer service. It is free, and it only takes you a few seconds to find the person you are searching for. Whether you are searching for an individual based on their company name, LinkedIn profile, first name, last name or some other identifiable information, the email obtainer service will help you figure out their email address. There are hundreds of millions of email addresses included in these databases, with more being added daily. There is no email address that you cannot track down eventually!

The great thing about such a service is that it has a wide variety of applications. Say you are working in human resources, and you are hoping to check up on some potential hires. Maybe they wrote down their names when you conducted a few spot interviews during a conference on an expo. However, you did not get a chance to jot down their email addresses or phone numbers. Now you want to get in touch with these individuals, to let them know they can go ahead with a second interview for the job. Thanks to the email obtainer service, finding them should not take more than a few minutes.

The service is not even limited to businesses. Maybe you have a long-lost friend that you went to high school with, and it has now been 15 or 20 years since you last made contact. Even though a lot of people now use Facebook or other social media sites, maybe your friend is not on Facebook. Finding them through the email finder service is a great idea, as you only need to enter their full name to come up with a list of potential email addresses. Finding people takes on a whole new meaning with such a service!

Email Appending Services and Its Benefits in B-To-B Marketing

As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer.

So for expanding market options, and to receive tremendous customer communication benefits, we need to have verified, valid and correct email address of customers in the database. Here Email appending services shortly E-append comes into the picture.

What is E-mail appending?

Email appending is a marketing practice that involves the existing customer data like name, postal address and mapping it to the vendor’s list to obtain the email address. The unique service of email appending is we can attach, up-to date email addresses of all the customers and prospects which are missing in the database.

A client file made with knowledge is vital to the success of most businesses. This technique permits us to develop very sturdy info which will endure us to stay together with our customers through value effective channels leading to improved customer retention and whole loyalty.

The email appending process includes a permission seeking email to the customer to confirm deliver-ability and drive in opt – in for the communication regarding specific products or services.

Benefits of E-mail Appending Services:

Dramatically boost your sales.

Considerably increase the quantity of potential customers by causing correct, relevant, timely email communications.

It helps in the reducing the business costs for driving the customers to the web site.

With Email appending services, the turnaround time for market testing of a service or product is less.

With this email appending service, single channel customers can be turned, and build solid multi-channel strategy.

E-mail Appending is one of few niche services that ensure your ability to communicate with your B2B customers by providing their email addresses. Most business email addresses unlike personal or consumer email addresses adheres to naming convention standard set by the IT group of a company. An approach that refers to the company’s domain/URL and their naming convention while creating valid email addresses in your database.

Get the luxury of choosing from bundles of pre-packaged HTML templates so you can build emails that are nothing less than spectacular. You can also use the editor to upload your own code and customize it.