Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these services you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your database appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2. Open doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct marketing strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing – Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a step ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appending vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 30-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrity – Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones mentioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you.

Autoresponders – The Secret Tool of Successful Internet Marketers

Autoresponders automatically send a sequence of pre-written promotional or educational emails based on a schedule that you set. Autoresponders also track the clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Whenever an internet marketer wants to drive sales to their new product or services, they will send an email to their list of customers and introduce their new product or service. Most of their subscribers in the email list, if they have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails that are custom created to increase their buying temperature. These subscribers require some time to build their interest and trust (as well as motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add his large number of prospects to the autoresponders email list. It is also possible to build a huge email list when subscribers opt-in to their email list. Autoresponders will help the internet marketers to understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it is easier for him/her to send custom emails to different groups. The subscribers in some group may purchase any product hearing the initial hype around the product. Some other subscribers are looking how to get things that cost little or no money.

If you are new to autoresponders, then try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get technical assistance once you are a paid customer (most will offer limited technical support to the free trial offers as well – because they want you to become a paid subscriber)! The customer service representative will guide you step-by-step manner in how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Make sure you ask the customer support for any upcoming webinar training related to email marketing they are hosting. The autoresponder services conduct webinar training almost every month and it’s a great opportunity to learn more about interment marketing and email marketing.

Most people will not give out their email addresses like in the past, so you need to deliver your customers something valuable in exchange for their emails. If a person is looking for weight loss tips, then offer them on an informative video or e-book entitled, “Loose 2 pounds every week by drinking homemade juice every morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your claims! Do not offer an outrageous claim for success. Something like, “Take this one pill every night, sleep 18 hours per day and lose 900 pounds in one month – guaranteed!” You will look silly; you will look like you are lying (which you are) and you will probably find yourself in trouble with the authorities at some point in the near future!

If you are offering a solution that is easy for the customer to implement right now and the customer (who is over weight) sees the potential in your product (because he/she want to cut down their weight as soon as possible with very less effort), you might convince them to give your product a try.

This means you need to have an effective opt-in page for your new customers. In order to do this, you should do your research in your niche and find out what drives them; what their greatest need is; what the motivation is in even searching for your product. Once you know what drives them, you can use the knowledge you learn to help sell your product to them. Remember, you MUST deliver value to your client. If you do not deliver value to your client (or what your client perceives is value), you will soon be facing many refunds and your reputation will be ruined.

Make sure the first email you send to your potential customer is always informative and helps solve the problem he/she is facing. Craft your first 2 emails in a way the reader would find that you are genuinely trying to help them. In you third email write about the product that you are selling. If you are an affiliate of the product then you should always make your own mini sales page, because the sales pages of the product owners are often generalized to cater to customers in a broad niche. If you are able to find core problems the customers are facing, then create a mini sales page and concentrate your sales letter on only that problem. Once they opt-in to your email list, send them to the sales page of the affiliate product you are promoting.

To be successful in internet marketing you need to constantly improve your traffic sources and find new ones. You also need to learn to write your emails in such a manner to generate trust and respect in the eyes of your clients; generate interest in your product and get your potential customer ready to make a purchase of your product or services.

Remember this one rule: ALWAYS deliver value for your client FIRST! Only then will you be rewarded financially in the end. If you focus on the money aspect first – you will, most of the time, lose what you were seeking to accomplish.

Why An Effective Email Marketing Strategy Is Important Now More Than Ever

Email marketing is a very successful marketing strategy employed by many businesses today in drawing more consumers into the business fold readily with attractive contents promoting the business wares. This marketing approach is seen as an effective marketing tool with a simple but powerful email message that could stir the hearts of consumers into supporting the business and make purchases to benefit the company.

However, the rising competition in the marketplace sets a challenge to businesses today in sending through their emails to consumers who are flooded with business emails every day. Many of these promotional emails are labeled as spam or junk mail which is deleted automatically by the mail system instead of being viewed by the consumer for a favorable purchase decision.

Good Email Marketing Tips

Marketers who are faced with intense competition in the marketplace on email marketing must engage white hat email marketing tactics to get their emails delivered and read by targeted potential leads. The success of any email marketing campaigns depends heavily on the delivery of the emails and the appropriate actions taken by the recipient.

One of the best email marketing tips is to secure a strong subject line or title on the email to entice consumers in opening the email to read the full message. This simple phrase must be interesting and appealing without too much marketing hype or desperation. The words in the subject line must be carefully chosen to avoid being flagged as spam or junk mail.

An empty subject line on any email would not augur well with the business or marketer for the system might pick it up as spam mail. It may also reflect poorly on the company when the email is not clear or complete in its entirety.

The subject line of the email must be powerful to capture the recipient’s attention to arouse curiosity and interest which compel an immediate opening of the email. This would boost the sales conversion rate of the potential leads towards the business. A well crafted email subject line is instrumental in opening doors for the business to be accepted quickly.

Next, the first email paragraph must be impactful on the recipient to make or break the connection between the consumer and the company. The first few lines of the business email must captivate the attention and interest of the recipients as they read the mail. Instant gratification must surface from the benefits arising with the best words chosen to form the first paragraph. This is the anchor of the email message which must be persuasive and appealing. There must be a strong enticement that whets marketing appetite with their curiosity aroused for more.

Every impactful business email must provide a great story with a happy ending. This approach takes consumers’ minds off the true essence of the email which is marketing business wares, but concentrates on the benefits offered with simple actions taken by the consumers. Great email stories must be cleverly formulated to captivate interest and stimulate the right emotions that would support the business. Such stories could be informative or educational about the business, but must be interesting and entertaining to direct consumers’ thoughts and actions towards the business.

Well crafted email stories are excellent in communicating the business message without being too obvious or desperate to turn the consumers’ heart and mind towards the company.

Effective Emails

A diligent marketer who engages email marketing must generate effective emails that would ensure a definite delivery and response. The email message must be focused on the identified theme or topic to help readers stay on track with the offering. There should only be one theme in every business email to avoid challenges on consumers in deciphering or processing the subject matter.

Every email should be formulated with the highest presentation standards that would impress and not offend the recipients. The layout, format and style of an email must be professional without spelling mistakes or incorrect grammar as these would ruin the presentation or cause possible miscommunication. Poorly developed business emails are a bad reflection on the company, brand and services which put off potential leads to the business. Effective business mails could be developed in-house by eloquent writers or hired professionals in the market.

Modern consumers are busy individuals with their life plate full at all times; hence, they would not want to read long emails which convey a simple message. Email contents should be written precisely to encourage a quick understanding of the message with a prompting to take the desired consumer action such as opting in or making an immediate purchase. Effective emails should communicate the message clearly in simple manners that the consumers would enjoy reading. More time would be executed to take the appropriate action when the email content is readily understood and impacted on the consumer.

Higher Conversion Rates

The primary purpose or objective of generating an effective email message for any business is to secure the potential lead as a customer in as short period of time as possible. This would save the marketer time and effort as well as cost if the potential lead could be converted as a customer; and over time, a loyal customer who makes regular purchases and holds a high esteem of the company and brand. Such customers could even be unofficial ambassadors of the business if they are totally satisfied with their purchases on the brand.

Hence, it is crucial for marketers to engage email marketing correctly with all the intuitive approaches that would win over the potential lead as a customer. A higher conversion rate is good for the business where the customer list of the business keeps growing to offer more potential sales leading to higher profits.

Higher conversion rates on potential leads to customers can only be achieved through consistent high quality email delivered and marketing services that would impress and satisfy business prospects. Email marketing provides an excellent marketing opportunity where potential leads are given a direct exposure and experience on the brand and company that proves favorable to the business.

Benefits of Publishing a Real Estate Newsletter

Producing a real estate newsletter is an effective way to fortify customer relationships and build a name for your realty or investment business. Newsletters are an excellent venue for delivering information about houses for sale and offering solutions to problems buyers and sellers often encounter.

There are many ways to produce a real estate newsletter. Most people find it easiest to signup with companies that provide newsletter templates and email delivery services. Others produce simple newsletters sent directly from their email account.

Real estate professionals ought to spend time comparison shopping for newsletter providers. Those who are just getting started or are on a tight budget can take advantage of free newsletter publication services like Mailchimp and Bravenet.

What’s nice about these providers is they offer the option to upgrade to paid service at a later time. This is very helpful because there is no need to transfer subscriber lists to a different service provider.

The drawback to using no-cost services is there aren’t many options offered for customizing templates or content. Additionally, free services usually don’t include extra benefits like autoresponder services, email marketing tracking, or email marketing API.

Newsletter publishers that want to add more pizzazz and have better control over their publication ought to look into using paid newsletter services. A few of the more affordable, yet very popular, include My Newsletter Builder, Constant Contact, and Aweber.

Each of the above has been providing email marketing tools for several years and has earned a good reputation within the industry. They often add new tools and services which help real estate professionals promote their company on a wider scale.

It’s important to develop a newsletter marketing plan to figure out the type of information you’ll be providing and the type of tools you’ll need to accomplish your goals.

It is imperative to consider what sort of information subscribers desire. Performing market research will help publishers understand the needs and wants of their target audience so they can deliver content-rich newsletters that subscribers want to read and share with others.

Finally, publishers will want to establish a publication schedule. One of the biggest mistakes business owners make is to send out newsletters on a random basis. People like consistency and prefer to know the exact date they can expect to receive the information in their inbox.

Producing content on a regular basis is an obstacle that practically every real estate professional struggles with. One solution is to hire freelance writers to produce original real estate articles. Another is to obtain content from article directories.

Businesses that provide electronic newsletters must abide by regulations of the CAN-SPAM Act and Federal Trade Commission. The FTC has specific guidelines pertaining to advertising disclosures, while CAN-SPAM has seven conditions which involve the way that services and products can be promoted.

Advertising disclosures are needed to let subscribers know about paid connections with advertisers. As an example, if an investor is an affiliate for a real estate investing course and is paid a commission from sales they generate, the information must be provided in the newsletter, as well as any place else the product is offered for sale.

Developing a plan and taking time to learn about the various real estate newsletter service providers can help publishers obtain a higher return on investment. Using a reputable service will ensure subscribers receive the publication and help publishers retain and expand their subscriber base.

5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

Effective direct mail marketing brings new leads and more business; good results and return on investment are possible. While online campaigns are getting a lot of buzz, the growth in technology has not hindered direct mail marketing. Instead, the opportunities are now enhanced. Here we lay out 5 ways you can implement a successful direct marketing campaign that will generate leads.

1. Provide a Link to Your Website

You may be using traditional paper (mass and/or trade print) advertising, but that does not mean you can’t integrate this into your online marketing campaigns. Not only should you provide a link to your website in your direct mail piece, but you can also provide an incentive to do so, such as a coupon placed on a specific page that the URL links to. This page can also include a sign-up form for your email mailing list, offering future company news, coupons, and discounts.

Keep in mind modern consumers are more likely to find your company through an online search. Anything you put in print advertising can be duplicated online, to reach a different audience.

2. Enhance the Presentation

With email marketing, you are limited solely to a single sentence in the subject line, and no matter how strong your headline, it’s possible that it will be viewed as spam and end up never being seen. In a print advertisement, you can incorporate eye-catching logos or pictures, or use your company’s colors to make the piece stand out – all visible with one glance. A compelling message and graphics makes it less likely that your ad will end up in a recycling bin.

You can mix your advertisement up with fonts of different sizes and styles to showcase the particular areas of graphics and copy you want to emphasize. Depending on the piece and packaging, you could even offer a small promotional item that would be useful – such as sticky notes, pens, letter openers, and anything else the recipient might use when they most likely would think of your product.

3. Make the Content Personal to the Consumer

Take the time to study and learn about your target customer, and then customize your message with offers and information that would appeal specifically to them – right down to the packaging. Your content should directly address their needs, desires, and concerns. You can even further segment your recipients and send different pieces (with adjusted content) based on each segment. Don’t forget to include a powerful and compelling call to action, as well as an easy way to get more information and/or contact you.

4. Work With Other Companies

Consider product placements on TV and in movies. The product supplier is paying for the opportunity to “star” in a TV show. They do this not just for increased visibility, but also for the direct access to the viewing audience – an audience that already uses similar products and already has an established level of loyalty to the show.

Partnerships between companies are all around us, from the release of a movie (and subsequent merchandise) to the box of brownie mix you buy that showcases a certain name-brand chocolate syrup from another company on its box.

Small businesses can do this, too. A product or service purchase can result in a coupon or discount for a partner company who, in turn, provides the same or similar service for the primary company. This helps promoting both businesses while saving advertising dollars on both sides in the long run.

5. Connect With Your Other Marketing Campaigns

Combining your direct mail marketing program with other channels, such as social media or email marketing, allows for multiple “touches” and an expanded audience. A great example are those mailers you receive that are filled with coupons. Many of these companies concurrently advertise these offers on social media and via email to stimulate interest. A prospective customer may toss the paper coupon but notice the email from the business and take action (or vice-versa).

Another option is to use personalized URLs (PURLs) on your direct mail pieces. Your printed piece provides a link to a webpage (and/or a QR code) that would be set up specifically for that individual (or segment). When the recipient visits this page, they see a personal greeting and information specifically customized just for them.

In order for your cross-media marketing campaign to be most effective, make sure that your message is consistent across all channels, meaning that all offers and claims about your business are the same in every “location”.

There is no doubt that email promotions and online marketing have their benefits, but direct mail marketing is not just a thing of the past. It is still a rewarding strategy to reach a widespread client base and draw attention to your products and/or services. Consider these tips to make your direct mail marketing efforts more productive.