How to Excel at Engagement-Based Email Marketing

8 Ways to Improve Your Email Marketing Campaigns

I’m sure you’ve signed up for digital newsletters in the past. Thinking back, do you remember what made you engage with a company’s eNewsletter?

Chances are, it was one of these three reasons:

1. To get info on sales and discounts.

2. To be entertained.

3. To learn something valuable.

Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they’ve opened it up, you still need to wow them with your content.

So this week, I’m sharing 8 ways to improve email engagement, from subject lines to segmentation.

1. Grab them with a great subject line.

As someone scans their inbox, they’re likely to see a number of promotional subject lines. You don’t have much time or space to convince them to open yours.

You want to pique someone’s curiosity by offering them a short and sweet description of what they can expect. “Short and sweet” is key here, especially because around 42% of people are opening newsletters on mobile, which means a much smaller screen.

Whether it’s a massive clearance sale or must-have advice, create a sense of urgency and excitement around whatever you’re offering.

2. Always give people something of value.

Yes, you want to convert subscribers into paying customers, but you don’t do that by stuffing your newsletter full of random promotions or links to products.

Aim for a story, not a sales pitch. Start with a personal intro to help your readers get to know you, whether it’s your recent accomplishment or happiness around the holidays.

3. Be consistent.

If you usually send a newsletter on a Tuesday but get busy and forget until three months later and rush it out on a Friday, your followers won’t know what to expect and will probably have forgotten who you were by then.

And, you’ll be missing out on valuable opportunities to reach people, making it much more likely they’ll engage with your competitors instead.

Stick to a calendar so people can count on your content consistently each week or month.

4. Add some social proof.

Social proof is a term that was coined by Robert Cialdini in his 1984 book, Influence. (An excellent book by the way!) Basically, it’s the tendency of humans to copy the actions of others in a certain situation.

Examples of social proof include celebrity endorsements, online reviews and social media shares. Did you know that 83% of people trust reviews over advertising?

So, create an area of your eNewsletter where you can share customer testimonials or positive reviews with your followers.

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READ: How to Create an Email Marketing Campaign Your Audience Will Love

Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

In this article, I share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase open rates.

Read more on our website.

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5. Share valuable content.

It’s important to give your readers a reason to keep opening your emails. If you’re constantly promoting your product without offering tips or advice, you’re not going to keep their attention or loyalty.

A blog article can be a great tool for engagement-based email marketing. You can either place the full article in the body of the newsletter or just have the first few paragraphs of the article in the newsletter, and then link back to your blog.

When people feel your advice or content is valuable, they might share it with their friends. Don’t forget to add a little note at the bottom of your article inviting your readers to share your content with their social media followers for even more exposure.

And keep in mind people are looking for reassurance around COVID-19 protocols now. Your followers will get value and peace of mind if you tell them things like stricter cleaning routines and employees wearing face masks.

6. Get people used to promos.

I did say you shouldn’t make your eNewsletter too salesy, but that doesn’t mean you should avoid sharing the benefits of your product or service.

One ideal way to do this is to have a dedicated promo section of your newsletter, so that people get used to the idea of seeing valuable content alongside promos. That way, they won’t be surprised or even offended if you suddenly promote something in your eNewsletter.

7. Segment your lists.

Your subscribers are not all the same. You can really improve open rates and engagement by dividing your list of subscribers into groups based on their demographics and behavior.

For example, focusing on a specific geographic area to share news about a local event, or targeting a group who spent over a certain amount with a higher-end product promo.

8. Make it easy to unsubscribe.

While you don’t want your followers to give up on you, it’s critical to adhere to Anti-Spam and CASL laws. While this isn’t necessarily a way to improve email engagement, it’s the law, and you can pay hefty fines if you don’t follow it.

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I know this might seem like a lot of information, but there are so many variables when it comes to engagement-based email marketing. But when done effectively, you can get so much value from it-leads, sales and social media followers.

It’s well worth the time and effort to create an engagement-based email marketing campaign.

As a small business owner, you have a lot on your plate, so if you find that it’s too much to improve email marketing on your own, contact us for help.

To Your Business Success,

Susan

Marketing Your Business Services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.

Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.

Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.

Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.

Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.

http://www.mp4print.com

Best Digital Marketing Services for Growing Your Business

Digital marketing companies are flourishing these days, because people have changed their way of searching and buying information, digital marketing companies work according to the customer’s requirement, they understand the nature of business and work accordingly. These firms should come up with unique and innovative ideas to upgrade the company’s brand image. Digital marketing requires various activities like SEO, SMO, Content Management, Ad-word etc. These organizations analyze the company’s marketing strategy and develop a plan according to the strategy. They basically use every digital platform for branding the company. These companies also develop a responsive website for a company so that they can give ideas about the company. The website gives authenticity to the company at the digital level, your website helps you to get ranking and receive feedback from customers. Nowadays, most major organizations seek help from digital marketing firms to increase sales of digital sales. These companies also analyze the company’s Google ranking and work accordingly.

Content Marketing

Content marketing aims to attract and retain consumers in order to continually build and consume relevant and valuable articles with the intention of changing or improving the behavior of consumers. Successful content is communicating the right message to your customers at the right time.

Search Engine Optimization

SEO is the process of increasing the organic ranking of the website with major search results on the search engine. The process of improving a successful search engine optimization (SEO) campaign, carefully selecting, relevant, keywords that make the on-page optimization famous for search engine algorithms Will be designed for as it will be.

Social Media Marketing

Social media marketing means social media websites such as Facebook, Google+, LinkedIn, Twitter, YouTube, Tumblr and Blog – the process of site traffic or attention through social media websites. Social networking platforms allow individuals to interact with each other and build relationships with customers. SMM essentially includes activities, including social sharing of articles, videos and images for marketing purposes..

Email Marketing

Send newsletters, create great email campaigns, and keep in touch with your contacts and consumers. Email marketing is a very important Internet marketing tool, without any successful online promotional effort, including database or bulk email marketing and newsletter services have not been completed.

Display Network

Display Network is a collection of websites – includes Google sites like Google Finance, Gmail, Blogger, and YouTube – which show AdWords ads. In order to make one of the most cost-effective forms of advertising specifically, the Display Network uses the AdWords ad network, which includes all Google websites such as Blogger, YouTube and Gmail etc. Its most cost-effective way ensures that you pay only when your campaign works out!

Direct Mail Marketing Vs Email Marketing: What’s Best for Your Small Business?

Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are an efficient and costeffective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best of all, both of these marketing methods can be easily implemented into the marketing plans of even the smallest business on a very tight budget. Here is a quick overview and comparison of both methods.

Direct Mail Marketing

Direct mail marketing is not dead. It is still as powerful as it has ever been. One of the best things about direct mail marketing is that it has the ability to get your message into the hands of your prospects.

1. Recipients More Receptive

Many people are still not using email. Plus the fact that people will most likely spend more time reading a post card or letter than they will an email. Getting a beautiful post card or envelope into the recipient’s hand can be a powerful tool. As long as you design your marketing material so that it catches the reader’s eye, they will read your message. So much of the mail marketing pieces that arrive in a person’s mailbox is so poorly designed, that much of it gets ignored. Make your piece stand out from the rest, and they will read your message.

2. Can Become Expensive

If you are not targeting the correct audience, you will be wasting time and money. Sending marketing materials directly to specific people at specific addresses will keep your costs way down, and greatly improve your chances of making a sale.

3. Can Be Time Consuming

Building a mail list, and designing amazing marketing materials to send out, takes time, thought, and money. But as a small business, you must always be adding to and improving your mail list and marketing materials. Right from day one. Many small businesses, home-based businesses, and professional practices will live or die based on how good their mail list and marketing materials are.

Email Marketing

Email marketing is amazingly cheap, quick, and easy to implement, but it will not be replacing direct mail for a very long time. One of the best things about email is that it is trackable. This data can be used to analyze open rates, clicked links, and conversion details. All of this data can help you fine-tune your email content and message.

1. Very Inexpensive

You can easily start an email list and not spend one cent. But getting email addresses from anyone beyond your current customers can be very time-consuming. But eventually you will build a larger list. Then you will need an email service company to manage and send your email messages. Many of these service companies have a free plan to manage up to a certain amount of addresses.

2. Very Fast

Once your emails are designed and set-up, you can send out a mass email in a few minutes. Your recipients will start opening your email message a few minutes after you sent it. You will start to get hits on your website a few minutes later. Amazingly fast.

3. Very Convenient

Providing clickable links to your products and services makes an email very convenient for the recipients. These links allow the recipients to quickly understand what your email is trying to tell them, and sell them. This speed is one of the major reasons most of us enjoy emails.

What’s Best for Your Small Business?

Don’t be afraid to use both methods at the same time. Direct mail might work better for some of your prospects and current customers. Email might work better for the others. Each method has several similarities, and several important differences. You will need to decide which method, or both, is the best for your small business. The reality of the situation is that direct mail and email marketing are a perfect match for each other. Each method makes up for the shortcomings of the other. Used together they create a powerful tool to use in your marketing plan.

Here Are Some Questions To Ask Yourself

Is your communication time-sensitive? Do you have a budget to work with? How much explanation do your prospects require? Do you have a good mail list for one method or both? Have you already asked your current customers to join your mail and email list? Are some, most, or all of your customers online?

Incorporate A Digital Marketing Company To Stay Ahead In The Competitive Market

Marketing strategy plays a very imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience. A well-reputed and professional digital marketing company takes the responsibility of doing marketing and advertising your business products and services so that you can rest in peace. Business that is new must make use of these services so as to get high returns on investment. No other services assures to bring same results like digital marketing as only these services promises to offer guaranteed results in few months.

The Common Services Offered

Most of the services consist of social media marketing, email marketing, digital advertising, content marketing, search engine optimization, influencer marketing, digital marketing and conversion rate optimization. These services are quite useful in growth as well as expansion of your business. These services are quite useful in today’s business compared to the conventional means of marketing. However, these services are quite useful in promoting the business.

Tips For Hiring The Most Compatible Company

· In order to hire the best, carry out detailed research on their familiarity, practices, team of marketers, previous projects and many others. By doing so, you can come to a conclusion whether to hire them or not.

· Always check for the reputation of the firm because there are numerous digital marketing campaigns scattered all over the internet. Firms that are highly reputed would have undergone challenges and difficulties in serving their customers. You must pick up highly experienced and reputed online services for your business needs.

· Compare the cost with others so that you can finalize for the best service in reasonable rate.

· Enquire about their tools and techniques so that you can get digital marketing as per the latest trends.

Benefits

· High Quality Service: Choosing a proficient company will assure for top-quality service. A professional company will develop and implement efficient marketing techniques for your business. They usually have well trained and skilled professionals who work with full commitment and dedication for the successful marketing strategies depending upon the requirements of the customers and their business.

· Hit The Targeted Audience: By incorporating the right strategies for your business, you are sure to get benefit from wider range of prospective and potential customers. None of the business can reap success without targeted audience so it is essential to create marketing depending upon their necessities.

· Cost-Effective: Outsourcing your business marketing services to a cost-effective company will reduce your burden as well as save money from employing team of in-house marketers. Usually they have specialists who have several years of experience in marketing field. However, they will offer a detailed plan on your marketing cost in advance so that you can do everything in progress without worrying about money.