Email marketing campaigns make sense for many reasons. For example, if I were to put an ad in the newspaper or in a magazine, the cost would be very expensive. This is because print circulars make their money by selling advertising space. Therefore, the pricing is not going to be to my advantage, or to yours. To cap this fact off, not only would I have to spend a lot of money on advertising, there would be no way for me to know whether my investment worked. Let’s face it; although a publication might be doing great on sales and on circulation, people do not buy print materials because of the ads. They buy for the content. This means that they tend to skip over the advertisements, and even if they read them, they don’t pay that much attention to them.
Therefore, at the end of the day, using traditional methods of advertising such as print is a waste of time and money. The purpose of getting advertising out there is to make sure that people know that a business exists, and to motivate people to buy products and services from a business. This is why email marketing is such a great way to focus one’s advertising money, and efforts. For one thing, the cost of an email marketing campaign is a lot cheaper than traditional print methods. When a person is just starting a business, or when they are re-launching their advertising efforts, they want to save as much money as possible. This is why email marketing works well in this area.
Email marketing is not only cost efficient up front, it is cost efficient on the backend. When a business owner spends money on print advertising, they have a small reach. On the other hand, when someone invests in an email marketing campaign, they have a worldwide reach. This means that if they reach a person in Europe or Asia, and if they develop a customer base in these areas, they have now established themselves as an international company and brand. The money spent was only a fraction of what this would cost the old-fashioned way.
Here are some practical tips in forming an email campaign: Make sure that your content is readable, but not too wordy. People read their emails within seconds, and it’s important that they digest what they are reading very quickly, or they will lose interest, and delete the email. To this end, the email should be formatted in a way that is easy to read, and clean. It should look professional. It is important to remember that even with electronic media, you are invading a person’s space and time. If you dare to penetrate someone’s personal space, then what you send needs to be worth their while to read.