Do You Think Email Marketing Is Sexy?

You may not think that Email marketing is that sexy but you will agree it is so important especially when it comes to small business.

There has to be a low barrier of entry for email marketing otherwise it is going to be difficult for anyone to get started.

Email marketing should be a big part of any business irrespective if you are just thinking of starting a business or if you have been around for years.

If you would like to learn how to start a business online or if you wish to make your business more profitable Click link below for a free three-part video training.

I tried other email platforms with empty promises of free forever or free for a certain amount of subscribers. However the moment you start using the tool and quickly realise that they don’t let you use anything.

Now AWeber wants you to like them so they don’t restrict access to their important features when they give you that access to their email marketing tool.

That’s why many others and I went with AWeber because with no restriction I can get acquainted quickly.

Therefore I highly recommend them because the people that trust me, know they can try AWeber with confidence and if they don’t like it they can leave, but I am sure they won’t because it is so easy to use.

However to my surprise and an absolute joy to find the AWeber team to be as awesome as their actual email marketing tool.

I know we all expect the bigger brands to be awesome and have a great service but we don’t always see it.

AWeber wants to help you build your business and they want to do whatever they can to help you be more successful. Because if you are successful they are successful and then it is a win-win.

If you would like to learn how to start a business online or if you wish to make your business more profitable Click link below for a free three-part video training.

Even though I can use such a brilliant user-friendly and awesome email tool to grow my business and help me grow my list with people who are interested in what I have to say, they also have a great affiliate program which is also helping me grow more revenue streams for my business.

So if I am going to recommend a tool that is helping me grow my business why shouldn’t it help me grow my business.

So here it is AWeber is hands down the best email marketing tool and I love it.

They have a very low entry and great support from the moment you join.

You have to give them a try, you have nothing to lose.

Finally, I thank you AWeber for helping me grow my business bigger, better and with so much ease than I ever could have imagined.

Click the link below to get your first month free.

A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing

Why Do You Need Autoresponder Software?

Autoresponder software is the number one tool that all internet marketers should have in their arsenal, if they are serious about making real money online. This should include you too! It’s simply not possible for you to contact your subscriber list manually and this is why you will need to use autoresponder software.

To help with the email marketing side of your business, you will need to have a quality autoresponder in place. There are lots of email marketing tips I can offer you, but these will only work if you have your autoresponder software in place.

It has been shown through years of research that potential customers need to be exposed to your offer at least seven times, before they will purchase from you. What better way of creating this exposure in a gentle, non- sales like way than by emailing them on a regular basis.

Once somebody has filled in their contact details on your subscriber page, they will automatically receive your pre-written follow up email marketing messages at the times you have scheduled. Once set up, this truly is an automated way of gaining exposure to the products or services you are promoting. What could be easier!

Which Is The Best Autoresponder Software?

It’s now time for you to look at which product meets your requirements by looking at the features that they have to offer. Now don’t get me wrong, there are lots of free products out there.

However, if you truly want to be successful, I have found that none of these provide the features that you and I require in our list building efforts.

Sometimes we can use free solutions in our internet marketing business, such as WordPress, which is the best blog software available, whereas at other times we may need to invest in our success.

I have found by my research, as well as using them myself, that there are only two real contenders. We would only recommend a program that has a hosted solution, due to the ease of set up and the fact that you will need no technical knowledge.

I love easy solutions to problems, where my work load is reduced, and so should you! The two solutions below fulfill this criteria, so let’s take a look at them.

AWeber is the only autoresponder software that I currently use. Their customer service is second to none, with live chat and a free phone number. You are able to set up as many messages as you want, follow up campaigns and broadcasts to your subscribers.

The step by step tutorials are excellent, and you will be led by the hand to set up all of your email campaigns. In my opinion AWeber is the quickest autoresponder software currently available and the interface is childs play.

AWeber are currently offering a $1 trial, and there is a 30 day money back guarantee. I cannot recommend them highly enough.

I have used Get Response in the past, but as mentioned, I prefer the AWeber service. Saying that Get Response is still an excellent service and it comes down to personal preference. They do offer a free service, which is good if you are on a tight budget, but it does have its limitations.

You could always start with the free service and upgrade when you see your business grow.

Which Autoresponder Software Do You Use?

Now I have provided you with my honest opinion on the two best solutions. I would suggest that you seriously look at them both and carry out your own research. This way you can form your own opinion on which service suits your own requirements the best.

Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these services you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your database appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2. Open doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct marketing strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing – Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a step ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appending vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 30-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrity – Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones mentioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you.

Autoresponders – The Secret Tool of Successful Internet Marketers

Autoresponders automatically send a sequence of pre-written promotional or educational emails based on a schedule that you set. Autoresponders also track the clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Whenever an internet marketer wants to drive sales to their new product or services, they will send an email to their list of customers and introduce their new product or service. Most of their subscribers in the email list, if they have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails that are custom created to increase their buying temperature. These subscribers require some time to build their interest and trust (as well as motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add his large number of prospects to the autoresponders email list. It is also possible to build a huge email list when subscribers opt-in to their email list. Autoresponders will help the internet marketers to understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it is easier for him/her to send custom emails to different groups. The subscribers in some group may purchase any product hearing the initial hype around the product. Some other subscribers are looking how to get things that cost little or no money.

If you are new to autoresponders, then try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get technical assistance once you are a paid customer (most will offer limited technical support to the free trial offers as well – because they want you to become a paid subscriber)! The customer service representative will guide you step-by-step manner in how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Make sure you ask the customer support for any upcoming webinar training related to email marketing they are hosting. The autoresponder services conduct webinar training almost every month and it’s a great opportunity to learn more about interment marketing and email marketing.

Most people will not give out their email addresses like in the past, so you need to deliver your customers something valuable in exchange for their emails. If a person is looking for weight loss tips, then offer them on an informative video or e-book entitled, “Loose 2 pounds every week by drinking homemade juice every morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your claims! Do not offer an outrageous claim for success. Something like, “Take this one pill every night, sleep 18 hours per day and lose 900 pounds in one month – guaranteed!” You will look silly; you will look like you are lying (which you are) and you will probably find yourself in trouble with the authorities at some point in the near future!

If you are offering a solution that is easy for the customer to implement right now and the customer (who is over weight) sees the potential in your product (because he/she want to cut down their weight as soon as possible with very less effort), you might convince them to give your product a try.

This means you need to have an effective opt-in page for your new customers. In order to do this, you should do your research in your niche and find out what drives them; what their greatest need is; what the motivation is in even searching for your product. Once you know what drives them, you can use the knowledge you learn to help sell your product to them. Remember, you MUST deliver value to your client. If you do not deliver value to your client (or what your client perceives is value), you will soon be facing many refunds and your reputation will be ruined.

Make sure the first email you send to your potential customer is always informative and helps solve the problem he/she is facing. Craft your first 2 emails in a way the reader would find that you are genuinely trying to help them. In you third email write about the product that you are selling. If you are an affiliate of the product then you should always make your own mini sales page, because the sales pages of the product owners are often generalized to cater to customers in a broad niche. If you are able to find core problems the customers are facing, then create a mini sales page and concentrate your sales letter on only that problem. Once they opt-in to your email list, send them to the sales page of the affiliate product you are promoting.

To be successful in internet marketing you need to constantly improve your traffic sources and find new ones. You also need to learn to write your emails in such a manner to generate trust and respect in the eyes of your clients; generate interest in your product and get your potential customer ready to make a purchase of your product or services.

Remember this one rule: ALWAYS deliver value for your client FIRST! Only then will you be rewarded financially in the end. If you focus on the money aspect first – you will, most of the time, lose what you were seeking to accomplish.

Why An Effective Email Marketing Strategy Is Important Now More Than Ever

Email marketing is a very successful marketing strategy employed by many businesses today in drawing more consumers into the business fold readily with attractive contents promoting the business wares. This marketing approach is seen as an effective marketing tool with a simple but powerful email message that could stir the hearts of consumers into supporting the business and make purchases to benefit the company.

However, the rising competition in the marketplace sets a challenge to businesses today in sending through their emails to consumers who are flooded with business emails every day. Many of these promotional emails are labeled as spam or junk mail which is deleted automatically by the mail system instead of being viewed by the consumer for a favorable purchase decision.

Good Email Marketing Tips

Marketers who are faced with intense competition in the marketplace on email marketing must engage white hat email marketing tactics to get their emails delivered and read by targeted potential leads. The success of any email marketing campaigns depends heavily on the delivery of the emails and the appropriate actions taken by the recipient.

One of the best email marketing tips is to secure a strong subject line or title on the email to entice consumers in opening the email to read the full message. This simple phrase must be interesting and appealing without too much marketing hype or desperation. The words in the subject line must be carefully chosen to avoid being flagged as spam or junk mail.

An empty subject line on any email would not augur well with the business or marketer for the system might pick it up as spam mail. It may also reflect poorly on the company when the email is not clear or complete in its entirety.

The subject line of the email must be powerful to capture the recipient’s attention to arouse curiosity and interest which compel an immediate opening of the email. This would boost the sales conversion rate of the potential leads towards the business. A well crafted email subject line is instrumental in opening doors for the business to be accepted quickly.

Next, the first email paragraph must be impactful on the recipient to make or break the connection between the consumer and the company. The first few lines of the business email must captivate the attention and interest of the recipients as they read the mail. Instant gratification must surface from the benefits arising with the best words chosen to form the first paragraph. This is the anchor of the email message which must be persuasive and appealing. There must be a strong enticement that whets marketing appetite with their curiosity aroused for more.

Every impactful business email must provide a great story with a happy ending. This approach takes consumers’ minds off the true essence of the email which is marketing business wares, but concentrates on the benefits offered with simple actions taken by the consumers. Great email stories must be cleverly formulated to captivate interest and stimulate the right emotions that would support the business. Such stories could be informative or educational about the business, but must be interesting and entertaining to direct consumers’ thoughts and actions towards the business.

Well crafted email stories are excellent in communicating the business message without being too obvious or desperate to turn the consumers’ heart and mind towards the company.

Effective Emails

A diligent marketer who engages email marketing must generate effective emails that would ensure a definite delivery and response. The email message must be focused on the identified theme or topic to help readers stay on track with the offering. There should only be one theme in every business email to avoid challenges on consumers in deciphering or processing the subject matter.

Every email should be formulated with the highest presentation standards that would impress and not offend the recipients. The layout, format and style of an email must be professional without spelling mistakes or incorrect grammar as these would ruin the presentation or cause possible miscommunication. Poorly developed business emails are a bad reflection on the company, brand and services which put off potential leads to the business. Effective business mails could be developed in-house by eloquent writers or hired professionals in the market.

Modern consumers are busy individuals with their life plate full at all times; hence, they would not want to read long emails which convey a simple message. Email contents should be written precisely to encourage a quick understanding of the message with a prompting to take the desired consumer action such as opting in or making an immediate purchase. Effective emails should communicate the message clearly in simple manners that the consumers would enjoy reading. More time would be executed to take the appropriate action when the email content is readily understood and impacted on the consumer.

Higher Conversion Rates

The primary purpose or objective of generating an effective email message for any business is to secure the potential lead as a customer in as short period of time as possible. This would save the marketer time and effort as well as cost if the potential lead could be converted as a customer; and over time, a loyal customer who makes regular purchases and holds a high esteem of the company and brand. Such customers could even be unofficial ambassadors of the business if they are totally satisfied with their purchases on the brand.

Hence, it is crucial for marketers to engage email marketing correctly with all the intuitive approaches that would win over the potential lead as a customer. A higher conversion rate is good for the business where the customer list of the business keeps growing to offer more potential sales leading to higher profits.

Higher conversion rates on potential leads to customers can only be achieved through consistent high quality email delivered and marketing services that would impress and satisfy business prospects. Email marketing provides an excellent marketing opportunity where potential leads are given a direct exposure and experience on the brand and company that proves favorable to the business.