AWeber Vs MailChimp: Which Works Better?

You can never do away with people or visitors who will just go to your website and will probably not buy anything. This is a problem encountered by all internet marketers. However, you can always do something to reduce this kind of traffic leak. One of the most effective ways is by presenting your readers or visitors with the option to sign up for your mailing list. This is where you will need a reliable email autoresponder and an effective landing or capture page. An autoresponder delivers information (including download links) as soon as the visitor confirms his email address after signing up through your landing page. It enables continuous marketing at very low-cost, expands reach and attracts more traffic and subscribers to your blog or website. Above all, it helps generate repeat sales and develop long-term relationships with your subscribers with little efforts.

As an internet marketer, choosing the right autoresponder is very crucial to the success of your online business. I had the chance to review the features of two well-known service providers, and here I will discuss them briefly to you to help decide what features and benefits to consider when choosing the right one for your business.

AWeber is considered as the market leader in email marketing and mailing list management with its smooth email marketing system. It provides its customers numerous user-friendly and customizable templates that come with 1 to 2 column designs to easily fit different opt-in forms and it allows you to create your own sign-up forms using its built-in wizard. It is equipped with a system that can import your contacts not only from your site, but also from a couple of third-party websites including PayPal and Yahoo. AWeber offers free migration support for importing your list from other email marketing service provider.

Knowing your progress with AWeber is made easy because of its excellent tracking system that will monitor your campaign’s performance. It will show you the people who opened your mail, which of your links are clicked and the number of people who opt-out or no longer wish to stay in your list. Its segmenting feature can group your subscribers based on similar activities like opening the same link or purchasing the same product. This is particularly helpful in targeting the right content to the appropriate leads for higher revenue conversion.

MailChimp is another autoresponder provider. It also offers numerous opt-in form templates, however not customizable. Just like AWeber, it provides a campaign progress report that details the growth of your subscribers and your subscriber’s activities, whether they read your email and click on your links or not.

I have come across a couple of customer reviews about MailChimp. Some users are unhappy with their services, especially on the issues about user’s accounts being shutdown, while others are complaining about being unable to send messages to their subscribers. Some say that these things happen because of MailChimp’s very strict policies, making people address the network as “not affiliate friendly”.

As to their rates, AWeber offers its services depending on the number of your subscribers. You will be charged $19 per month for 500 subscribers, $29 for 2500 subscribers, $49 for 5000 subscribers, $69 for 10,000 subscribers, $149 for 25, 000 and if you gain more subscribers, you can talk to their help desk for a special price. While in MailChimp, your first month will be free of charge, given that it will not exceed its trial limit which is 2000 subscribers. On the succeeding months, you will also be charged

depending on the number of your subscribers. For 2,500 subscribers, you will be billed $30, $50 for 5,000 subscribers, $75 for 10,000 subscribers, $150 for 25,000, $240 for 50,000 and a special price if you exceed those.

You may find that AWeber is more expensive compared to MailChimp when you have less than 2000 subscribers, However, once you have more than 10,000 subscribers MailChimp charges more per month than AWeber. Most important of all is you need to consider long-term which email list provider will be more beneficial to you. Surely, you do not want to start engaging with one, that will eventually fail or not work for your business. Yes, you can move and replace your service provider if things do not get any better, but you must remember that moving or transferring your list is not an easy and beneficial task. Given that when you do so, chances are up to 90% of your subscribers that you have worked hard for can be lost.

Remember that in choosing or settling for a service provider, be it AWeber or MailChimp or another company altogether, you really need to do your homework before you commit. List building management is such an important part of your growing your business in terms of being able to build trust and relationship with your subscribers and being able to provide value. Keep in mind That it is through value based marketing that you will be able to monetize your list. So to answer the question AWeber Vs. MailChimp, it is necessary for you to check the company’s credentials and reviews before getting involved, as you want to be able to deal with a company that you can use for the long-term and one you can rely on to effectively manage your email list.

Choosing an Autoresponder Service

If you’re an Internet marketer, you probably know how an autoresponder can help you improve your business online. However, those who are just new in the business aren’t probably aware of the benefits they can enjoy from using an autoresponder, or they don’t even know what to consider when choosing a reliable service.

For starters, before making a choice which autoresponder service to try, it’s important to consider the following:

1. Are you going to install an autoresponder software on your server?

2. Are you going to use an autoresponder service instead?

You have to know that there’s a difference between an autoresponder service and an autoresponder software. For instance, the main difference would be the fact that an autoresponder software should be installed on the server while an autoresponder service is usually hosted on a domain. Now, let’s move on to things you should look out for when choosing an autoresponder service:

Credibility

When choosing an autoresponder service, it’s important to pay attention to how long the company has been in the business. It’s one of the important factors that can help you determine its reliability. The longer the company has been in the business, the better rapport they have built with ESPs, such as Hotmail, Gmail, and Yahoo.

This only implies that the possibility of your email getting flagged as spam would lessen because they’ve already made a reputation on these servers. Also, when choosing an email marketing platform, it’s important to look for how long the company has been in the business. As a rule of thumb, don’t choose a provider that hasn’t been in the business for at least eight years.

User Interface

Unfortunately, this one is often overlooked, but a business owner can quickly tell a lot about the quality of service to expect from the quality of a service provider’s website.

For instance, if the autoresponder’s website isn’t even appealing at all, and tough to navigate, then you’ll have the idea that sending emails using their service would probably be a daunting task that would waste most of your time. Ideally, an email marketing service provider should be able to provide a nice, clean, and modern design. Likewise, it would also be ideal if they have a Drag N Drop feature.

This would give you the advantage of creating htlms and newsletters in a breeze, and because the interface is always user-friendly, you wouldn’t get distracted during the process. Most email marketing service providers provide a 30-day trial at a very affordable price.

As much as possible, if you’re interested in trying an autoreponder service you should sign up for a free trial first and test drive their dashboard, see if it’s something you like. If you find it difficult to navigate through the site, then it wouldn’t be a good deal at all– you’ll end up hiring someone else to do this for you.

Deliverability

This is considered to be the most important specification when deciding what autoresponder service you should trust. The effectiveness of email marketing efforts usually depends on one’s ability to land in the subscriber’s inbox. A company that has been in the business for several years would be able to provide a good deliverability. Though, you should still make it a habit of browsing the site and seeing that they can deliver the results you’re expecting.

How Deep Are You Ready to Go?

After understanding the main factors that should be considered when choosing an email marketing platform, the next question that you have to answer is how targeted you’re going to be with your marketing campaign. This level of depth will help you determine the type of platform that would be ideal for your business.

Should You Try a Free Autoresponder Service?

Of course, there are free autoresponder services available out there. However, you should know that these services make their money by inserting ads in every mail being sent to that autoresponder. Some subscriber may find this annoying, and so, it’s not worth the try at all, especially if your aim is to attract customers.

Final Words

There you have it; these are just some of the most straightforward criteria that would allow you to pick the best autoresponder for your business. There’s a lot of reputable services out there, and it’s up to you to do your research and pick one that would help you rank up and promote your business to a wide scope of audience.

Email Appending Services and Its Benefits in B-To-B Marketing

As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer.

So for expanding market options, and to receive tremendous customer communication benefits, we need to have verified, valid and correct email address of customers in the database. Here Email appending services shortly E-append comes into the picture.

What is E-mail appending?

Email appending is a marketing practice that involves the existing customer data like name, postal address and mapping it to the vendor’s list to obtain the email address. The unique service of email appending is we can attach, up-to date email addresses of all the customers and prospects which are missing in the database.

A client file made with knowledge is vital to the success of most businesses. This technique permits us to develop very sturdy info which will endure us to stay together with our customers through value effective channels leading to improved customer retention and whole loyalty.

The email appending process includes a permission seeking email to the customer to confirm deliver-ability and drive in opt – in for the communication regarding specific products or services.

Benefits of E-mail Appending Services:

Dramatically boost your sales.

Considerably increase the quantity of potential customers by causing correct, relevant, timely email communications.

It helps in the reducing the business costs for driving the customers to the web site.

With Email appending services, the turnaround time for market testing of a service or product is less.

With this email appending service, single channel customers can be turned, and build solid multi-channel strategy.

E-mail Appending is one of few niche services that ensure your ability to communicate with your B2B customers by providing their email addresses. Most business email addresses unlike personal or consumer email addresses adheres to naming convention standard set by the IT group of a company. An approach that refers to the company’s domain/URL and their naming convention while creating valid email addresses in your database.

Get the luxury of choosing from bundles of pre-packaged HTML templates so you can build emails that are nothing less than spectacular. You can also use the editor to upload your own code and customize it.

Digital Marketing Agency – How Digital Marketing Helps You To Grow Your Business Effectively?

Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. it employs many practices and techniques within the internet marketing category to reach out to internet users. However, it goes beyond the internet technology to reach out to non-internet users through other elements such as MMS, SMS and outdoor digital advertisements.

Forms of Digital Marketing:

There are basically two forms of digital marketing that a digital marketing agency offers, they are

  • Pull Digital Marketing: This technology involves direct selection of content via web search where users have specific URL to view the content.
  • Push Digital Marketing: This technology involves the advertiser as well as the user. The advertiser or the marketer sends or pushes the messages to the user or subscriber. Examples of push digital marketing are Email, RSS and SMS.

What Services Internet Marketing Agencies Offer?

Digital marketing is not as easy as it seems to appear, it requires lot of skill and advanced technology to make your campaigns effective and successful. Apart from the pull and push forms of digital marketing, a agency also offers various other services such as email marketing campaigns, brand creation, web design and other internet marketing strategies to give your business an edge over others. Internet marketing agencies adopt various forms of digital advertising mediums such as radio, television, internet, social media network, mobile, etc, to promote brands and reach out to consumers. It is seen as one of the best methods of communicating to prospective clients and get new contacts. Reputed internet marketing agencies will go beyond the basics and give you the right advice and techniques for your business. They use sophisticated systems to give you flexible, measurable and highly reactive digital marketing services. Therefore, whether you own a small business or a large business, these internet marketing agencies offer the most effective email marketing campaigns and other online business services at very affordable prices.

Benefits of Digital Marketing:

  • Have the ability to communicate to a large number of people in quick time.
  • Have the ability to connect with millions of internet users.
  • Have the ability to create a good impression.
  • Offers higher conversion rates.
  • It takes less time and less work.
  • It is very cost effective compared to other marketing strategies.
  • It has a long shelf life.
  • It is accessible.
  • It is flexible.
  • It is measurable.
  • Does not require long standing commitment.
  • Digital marketing output can be tracked.
  • It is quick and easy to implement changes in the design.

3 Barriers to Break and Get Your Service-Based Business E-Commerce Ready

You might not think your service can be sold online but here’s 3 reasons why you might be wrong!

We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online.

Whether you sell a physical product or provide a service you could benefit from online sales.

In this post we’ll look at the barriers presented by e-commerce for service providers and how many perceived obstacles are easily and affordably addressed by planning your approach like a pro (or with one) and using third party tools that make the whole process much easier.

Want to use sponsored posts on Instagram to grow your business? Try our post: 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts.

Here’s 3 common barriers business owners face when contemplating adding e-commerce to their business tools:

1. You Don’t Sell a Product

Many businesses sell a service that can’t draw a clear line between the user and the service.

Whether it’s consulting, speaking, coaching, or any other industry where you are the product, the perception is that e-commerce isn’t something you should pursue.

In reality you do sell something, but you’ll have to be an out-of-the-box thinker if you want to use e-commerce to build your business and your personal brand.

Are you a consultant? Consultants tend to adapt to the project and use their experience to guide business owners or other service providers through a lengthy process that evolves as the problems are discovered.

Sometimes there are consistent problems that are encountered and that’s where you will see your opportunities.

If you see that company after company is hitting the same wall and you have helped previous clients get past it, then that solution can be a product you can sell.

Get creative! Many successful apps started because someone like you saw an opportunity no one else was addressing and pounced.

This can be said for other service industries as well. It’s not the only approach though; if you’re a coach or a speaker you’ve got potential for e-commerce as well.

Speakers and coaches undervalue themselves habitually. Your value is clear to many other businesses who have hired you so understand that your personal brand makes a big impact.

Take that knowledge and monetize!

Write a book, have shirts and mugs printed, or look at any other way to turn your knowledge into tangible items. These could be promotional items or anything else you think of.

You’ll then not only be making money through sales but building your brand at the same time.

The big point here is not to limit yourself to your service and to recognize the potential of your knowledge. If you’re having issues with this, we have a great mentoring program that can help you discover the hidden potential for e-commerce your brand offers.

2. You Don’t Have the Time

This is the biggest reason most people don’t get into online sales.

The setup, the maintenance, and the eventual product shipping all look like major time commitments.

The new reality of e-commerce for small businesses is these things take very little time.

The setup can be quick or take a long time and the barrier will actually be you. Being overly picky about design elements or quirky functionality always hold businesses back.

Always put the emphasis on your business servicing the user.

Really all you need to do is make sure your website can take and process an order and the information and products are presented clearly with as few steps as possible for the user to complete their purchase.

Maintenance can vary and often it’s a good idea to start things yourself and then hire a third party or freelancer to handle the maintenance.

Sometimes there isn’t much required other than logging in a few times a week, though once you see it all working you’ll likely be inclined to check all the time (in a good way).

Shipping is as easy as applying an app to print shipping labels and then having the item picked up for delivery or taking the items to the post office.

Look at your potential profit margins and see what selling could mean for your business. You might be surprised at how much revenue you’re missing out on!

3. It’s Too Expensive

This is a major obstacle for many service-based businesses because they’ve seen how expensive it used to be to get into e-commerce, but it’s not anymore.

We looked at the barriers such as making your service viable and how time can factor in. Both indicate loss of revenue for the existing business if you split your time and start up some e-commerce.

In reality it’s unbelievably cheap to start selling online.

Whether you choose Woocommerce https://woocommerce.com/ for your WordPress website, open a Shopify https://www.shopify.ca/ store, or opt for BigCommerce https://www.bigcommerce.ca/ you won’t have to break the bank to get up and running.

With Woocommerce the expense is whatever your professional web developer costs. This system works with WordPress so if you’re already up and running with WordPress then you’re cost will either be your time in trying to set it up yourself or the cost of getting it done professionally.

Shopify and Bigcommerce both make it much easier but they’ll also either need to be installed as a subdomain of your existing website or you’ll be setting up a whole new one.

These two have near identical pricing starting at $30 per month and this includes your hosting. They take care of everything such as credit card processing and there is no shortage of apps to handle functionality not native to their platforms.

Taking this approach will be time consuming though.

If you hire a professional developer for any of these systems, make sure they really know the platforms beforehand because they differ greatly right down to the programming languages they’re built with.

Of course, there are plenty of other options to consider such as 1ShoppingCart or even Infusionsoft and Magento, which are considered to be higher-end options for large-scaled shops.

Ultimately, the short answer to the question is: no, it’s not too expensive. This is because the price range starts with FREE.

The real cost is your time and the only risk is wasting it.

If you do elect to explore e-commerce as an option, put a lot of time into the planning. Not just one day of grinding out ideas but weeks of spit balling and brain storming.

Look around at what others in your industry have done and even more importantly what they’ve not done and plan everything out properly.

Hiring a professional business mentor to guide you can be the best decision you ever made. You’ll be walked past the typical hiccups and hurdles and on your way to launching your e-commerce project much faster and with much less effort.

More and more service-based businesses are seeing the potential of e-commerce so the quicker you jump into the ring the better. For many, the e-commerce even takes over as the primary revenue driver.