4 Top Email Marketing Services for Entrepreneurs

Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!

One thing that can be frustrating is getting that content out there.

For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy.

Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.

In the past some companies tried to mail out their newsletters from their own email. With the advent of spam, new rules were introduced that make taking that approach dangerous to your business.

If your email is seen sending out massive waves of emails, you risk all emails from your domain being marked as spam, and then never seen by your followers or clients.

Today we’re going to look at which companies you can use to craft great looking email newsletters and then send them easily to a database of followers. These companies won’t get your email tagged as spam and their tools make your newsletter creation a lot more fun.

1. MailChimp

MailChimp is a big favourite for many companies and agencies. It’s got an evolving interface that has been updated over the years based on user feedback. You can upload your email lists as a CSV/Excel file and the system will automatically check to see which columns are the user’s name, email etc. (this feature is available in most newsletter platforms as well).

They have a great selection of templates to choose from that can then be further modified to suit your brand. Keep in mind, a professional marketing agency can help you create a customized look that blends in your brand, rather than choosing a template that will be used by many other companies.

You can review the open rate, users can easily unsubscribe, and you can then revise your next newsletter based on the metrics viewable in your MailChimp account.

It offers split testing as well so you can try out different versions of your same newsletter to see which resonates best with your users.

Pricing varies depending on how many users you can to send to. Their forever free plan may work for some businesses with lower than 2,000 subscribers. If you have more than 2,000, you have options to pay as you go or subscribe to a monthly plan.

2. GetResponse

The big difference with GetResponse is that it’s suited to users who want to complete their newsletter with a landing page or who are offering webinars. If your reason for sending out newsletters is that your business hosts webinars and you’re engaging your users each month then this company is ideal.

Within the interface you manage your newsletters with this service also has a tonne of extras specifically for webinars. They have really targeted that market and have features like Autoresponders, email reminders, and 1-click logins that make the whole experience easier for you and for your users.

Their landing page templates may also appeal to companies who do monthly offerings/sales and need a unique page of content to send the user to.

MailChimp is a great service, but if you’re looking for something that offers more services directed at webinars and that allows you to create a custom landing page, then sending users to from your newsletter then this is a better option.

3. Constant Contact

Constant Contact has always been a big rival with MailChimp for being the brand name in email marketing. It’s a huge company and it’s a great option if Facebook is a big part of your online marketing strategy.

Constant Contact has an email option that is designed so users can easily share your newsletter on Facebook. Other providers do have features similar to this but they’re not as focused on that feature as Constant Contact.

The big plus with this company is the support. If you run into issues you can easily get help, and if you have trouble learning the interface at all there are many resources available to help you find the answers you need.

This option can be considered the most social media-friendly and has all the major features of the others noted. If your online marketing involves Hootsuite (you can integrate this into Hootsuite) and you focus your efforts on gaining traction on social media then this is a great newsletter tool for you.

4. AWeber

AWeber is an extremely popular option and recommended by many professional marketing companies. It gives you five plans to choose from and a long list of features such as unlimited email marketing campaigns, follow-ups, lists and Autoresponders.

Many people believe their Autoresponder platform is superior to other companies, allowing businesses to automate the process of delivering personalized emails to customers on a schedule.

GetResponse and AWeber offer similar core features. With AWeber, you pay a monthly fee starting at $19 US based on your list size, allowing you to send out as many campaigns as you wish.

There are many more options out there to choose from too. Email newsletters are a massive business tool and a big part of the online marketing industry. It’s difficult to say which is best, since most offer the same list of major features and then differentiate in more niche market opportunities.

Email Marketing Software – GVO Review

GVO is an acronym for the company Global Virtual Opportunities – and they are aptly named. One of the few companies taking advantage of bulk email marketing, GVO stands at the forefront of web hosting companies. Not providing simply a bulk email service, GVO gives its users secure web hosting, and tacks the bulk email and email marketing service on top of that. This GVO review will tell you everything you need to know about why you should choose the company.

Global Virtual Opportunities is not a spam company, though. They hate spammers as much as you or I do. What their email marketing software allows the user to do is build a list at a low cost. Where other companies may charge as much as $50 or more for only 5,000 subscribers, and more than $130 for over 10,000 subscribers, Global Virtual Opportunities provides a list of up to 10,000 for absolutely free.

Not only that, but the company prides itself on customer service. If you have any trouble with your email marketing software, Global Virtual Opportunities is there to help you out. They have a high-quality data center that means your information is secure, as well as dependable web hosting that can’t be beaten.

They offer services comparable to those like Aweber, GoToMeeting, and Vimeo at a very low cost – free. Global Virtual Opportunities’ answer to these is their patented Eresponder Pro, GVOConference, and Easy Video Producer, software that performs the exact same service as the name-brand items but at no cost to the user. These tools allow you to drive up your revenue and build your email list.

Eresponder Pro in particular is useful for its autoresponder service. For those that don’t know, and autoresponder is a program that automatically responds to any emails sent to it, a perfect answer to what to do if you are on vacation but worried about your inbox. Eresponder Pro allows your autoresponder to have personalized messages that track click-through rates and other SEO options, in addition to sending out timed emails. The autoresponder service can deliver hundreds or even thousands of emails quickly and painlessly directly to your list with the click of a single button.

The Prospecting System Software helps the user create landing pages and lead capture pages with ease, and also writes all of the ad copy for that page. Not only does it generate copy, it generates effective copy, saving you the trouble of hiring an expensive copywriter or using a service like Elance or Odesk to hire someone who might not know what they’re doing. This system connects to your autoresponder so that it can easily generate personalized pages for each visitor.

Global Virtual Opportunities has so much software and so much potential for any user. I hope this GVO Review has been helpful to you, and I would recommend using the service. Jump on it now before it’s discovered by the masses and increases it cost, because there is no better value at the moment.

Email Marketing Is Good For Business

Email marketing has proven to be an important tool for good business development and the biggest option for marketing online today!

What is email marketing? This is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising message. It is one of the fastest and effective way of marketing your products and services, yet economical to use.

Most online business people and yourself would like to have a successful email marketing campaigns and attract more customers sites. Before you reach the top, you have to get started by:

1. Knowing the areas of concern from your target audience is good:

Find out topics that your readers really love and their comments on your email marketing list. What are the most frequently asked questions? What do my viewers frequently study? If your dedicated mails have good content, then your email marketing results will improve tremendously. All this will give you a clue on what business interests them most and concentrate on that topic.

2. Provide feedback:

Select a format for email marketing that enables your viewers use to give you feedback. Whether they are positive or negative reactions, this good for evaluations and adjustments and improve on your mails. You will know their interests as well.

3. Give free counsel on email marketing:

When you give expert advice or good suggestions to your viewers as you are giving them something to remember, appreciate and act upon. Give short highlights on reliable and truthful information from specific articles that relate to their topic of interest is another way of gaining the trust. When they demand for counsel, give it free and refer them to do more research on email marketing on-line.

4. Align your database in order:

Get an organized recording system of contacts, updated with new activities and new trends in the market that will make email marketing easy for you.

5. Find the best Email Delivery Service: which is professional and right for your business. Like ' A Weber' for instance.

The more you research on email marketing, the more you discover that newsletters are a lot more effective way of advertising; with compelling content, which is good for business than Print Media. Please note the points below:

  • Email marketing demands that you circulate newsletters because they are an effective way of increasing sales and attracting customers to your company.
  • It is a good communication tool which alerts customers about your product or service prior to face to face conversation selling.
  • This requires a distribution of information on your product an indication that you care for your customers. When the messaging is done consistently throughout the year, you will be assured of hitting a good sale because you have shared information and also have involved your customer in your newsletter.
  • A professionally written newsletter must have valuable and sufficient content. This can be expert advice on how to use the product, updates on the latest trends in the market and hints on something. This will often attract your target audience and drive more traffic and will encourage them to subscribe to your website.
  • Before sending out bulk emails, be courteous and ask permission from your recipients even though they are your friends in business. Some may not have interest in your product and will divert your mails to the spam folder.
  • For good business, It is necessary that you use the right software for your large email lists.
  • Lengthy newsletters and focusing on your competitors is bad for business. You know you can do better than that. Just concentrate and improve on your brand again and again, advertise it well and you will succeed in business.
  • With a newsletter, you require building a big social network. There is no better interactive network than the internet. An active social network is good at word of mouth marketing. In this community, messages are coordinated faster amongst themselves.

For more detailed information on email marketing and research, please go online.

Email marketing with use of newsletters is good for business. You can start advertising your products today using the above suggestions and success to you!

How Email Marketing Benefits Businesses

E-mail marketing is a form of direct marketing, which is used to communicate for commercial or fund-raising messages to an audience. Email marketing concept has dynamically changed the companies' style of marketing of their businesses. Email helps companies speak or express any fresh idea or info more quickly and happily than ever in the past. Similarly, it helps companies by decreasing their burden in form of thrift and keeping record of every communication. Following are some benefits of email marketing when it is done in a proper way;

1. Target big Audiences

Using the help of email marketing, companies can now send them to a bigger group with just a single mouse click. This service is of more advantage for conveying any breaking news to a bigger number of persons quickly. It gives you the chance to work with your potential customers, getting their attention and cheering them to do more for your email updates.

2. Follow Up Sales

If someone buys a product from you and you have other related products – such as sports goods, you can take help of emails to send them info about relevant products to those they have previously purchased. Similarly, it can be used for services. This type of promotion is known as 'Up-Sell' and is very useful.

3. Eliminates Distance Barriers

Through email, businesses who are working from diverse nations can also exchange their words with much more ease. These days, the moment you clicked on the sent button, your message is delivered instantly to the inbox of the receiver. In the past, the process of sending or receiving letters takes days or even weeks. This results in pointless delay in decision-making procedure. Instead, emails immediately communicates the essential information to any member irrespective of any barrier.

4. Get Feedback

Emails can also be used to get feedback from customers, from prospective customers and from common users of your website. This feedback is then used to determine various factors like what the choices of people are, and what changes they would like done. Many big companies uses this method.

5. Helps in Increasing Revenue (Profit)

Emails can also be used as an effective marketing campaign. If you have acquired email addresses of your potential customers through different means such as surveys, you can use these email addresses. This is because, sometimes people are diverted while going through a website and forget to visit the website another time – however, with an email, you can reach the customer directly. People give more attention to email rather than other marketing methods.

6. Track Conversations

Emails facilitate organizations by maintaining track of conversations between two parties. The "Reply" button facility available in this communications keeps a record of previous emails. This is a sort of proof, in case of any dispute on what is communicated once and by whom. For instance, employers can use them as proof of any misconduct or wrongful acts performed by staff. Hence, one must take care once communication via email, as every single one of them are recorded.

Email marketing is something that has impressive impressive popularity in the recent past especially among business circles. An email campaign is among the most powerful weapons in online campaign strategy. Do not waste the chance and try to make the most of every message.

The Best Practices in Email Marketing – How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self. The rising popularity of emails for communication has paved the way for email marketing. Taking the world of business by storm, email marketing is the new buzzword in business communication. According to statistics, 82% of B2B and B2C companies are using email marketing to reach customers and prospects.

More statistics on email marketing:

Email marketing has become indispensable to companies that use automation
B2C marketers have leveraged automation and witnessed conversion rates as high as 50%.
Triggered campaigns generate over 75% of email revenue
Email marketing continues to be a "buzz" phrase and businesses of all sizes understand the importance of enhancing email marketing lists with a primordial goal of using it to accelerate their business growth.
The key advantages of using email marketing for business communication:
Perfect medium of communication with existing and potential customers
It is fast and cost-effective
Powerful marketing tool for targeted marketing across multiple channels.
That is not all; research has shown that 84 percent of B2B marketing campaigns employers targeted email campaigns.

But do all the contact details remain the same?

Change is the only constant, particularly in the ever transforming digital era. It is therefore quite usual for customers to change their contact details on a regular basis. Research has reiterated that names, addresses, email addresses and telephone contact details keep changing on a regular basis.

With constant change of address and telephone numbers, it is hard to keep up with the most recent and up-to-date mailing data. But what if you can improve the existing data and maintain lists that can help in getting maximum returns.

That is exactly what we can do to your existing database. Email appending can help you get access to nothing but the most relevant and tele-verified mailing data. Such exhaustive lists can maximize your campaign success. All numbers are validated and collated from reliable sources.

Why choose email appending services?

Email appending is one of the most versatile and helpful tools for email marketers. It helps businesses in the long run. Although it has been around for a while now, chances that businesses have exploited it to its full potential remains a question.

With a surplus of appending solution providers, it is difficult to choose the one that is apt for your business.

So, how will you make a choice between what is right and what is the most feasible solution for you?

First and foremost, you ought to understand what email appending is. In simple terms, email appending is the process of adding a missing email address into the customer record based on the other details.

Wait, are you a seasoned email marketing professional? If the answer is yes, then you have certainly used email appending to market your campaigns effectively.

A few advantages of email appending:

According to email marketing experts, there has been an estimated 30% increase in ROI when marketers have used email appending. Regular cleansing and appending services ensure that you spend less on data hygiene processes.

Email appending is a cost effective procedure that not only amplifies your existing data but also helps to build stronger brand presence.

A peek into Email service Best Practices

Knowing the vendor`s track record:

Look for a vendor with the most compelling track record. Choose a good and reliable one and find out how the email append service provider handles bounces and grievances.

1. Append customer data-only

This is a valuable piece of information. In order to improve email marketing results, most marketers will avail email append from unknown service providers who are not much bothered about reputation and compliance. In case you go ahead and append the prospect file and communicate through emails you are in essence breaking a law. It is best to avoid this as the penalty can be quite severe.

2. The quality of data determines your campaign results

It is a mandate for marketers to use quality data that is one of the key factors for successful marketing campaigns. Email appending if done the right way improves the quality of data which in turn helps business communication to reach targeted audience effectively.

3. Source of email appending service

It is important to ascertain that your email append provider always provides the source of the email address. This is helpful if any problems arise in the future. In case of any complaints you should be able to provide them the source of the name and then remove it from the database immediately.

Email marketing is multifaceted. Therefore, it is important to follow the best practices in email marketing and email appending is one of them. Availing email append services from a reliable appending service provider is the cornerstone of business growth. If you are looking at maximizing campaign success through best practices, consider email service and give your campaigns an edge.