5 Benefits of Integrating Marketing Automation With CRM

Customer relationship management (CRM) solutions have been around for a long time now. From the beginning of digital Rolodexes and databases back in the 80s and 90s to today’s software as a service powerhouses, CRM technology has always showed signs of change the way sales and customer service work. However, while several CRM solutions include marketing tools and functionality, none of them give the majority of the tools that today’s marketer needs to support the sales and revenue goals of their business.

It is of no doubt that integrating CRM and marketing automation is a key step to the success for any business, irrespective of its size. Here are five benefits businesses can gain by integrating CRM with the right marketing automation solution.

Deliver more sales-ready leads

When you’ve got them working consistently, marketing automation and CRM can help you verify the leads that get provided to your sales team are warmed up and prepared to purchase. A good marketing automation solution uses your CRM database to get it going by carrying customized, balanced correspondences – messages that are enhanced and informed by the information gathered through prospect and visitor tracking, and smart segmentation.

Track the value of every campaign by gaining visibility into performance

By integrating, the marketing platform and CRM can help you track the aftereffects of your marketing campaigns from first touch to last sale. You can get insight into conversions by perceiving what number of prospects reacted to your call to activity. Furthermore, what’s really beneficial is that you can track how the revenue was really created by all these campaigns. With a specific objective to improve the results of your marketing and sales efforts, this sort of visibility is very beneficial.

Improve productivity by helping sales prioritize leads

A marketing automation framework that integrates specifically into a CRM gives a window into the online communications that prospects have had with an organization, for example, their web visit and download history, webinar attendance, opened and clicked, messages sent, etc. Marketing automation makes it easy to score leads based on particular activities, profiles, and special events, bringing about lead qualification based on recognized factors – real, certified, sales-ready leads.

Speed up the process by shortening the sales cycle

As per an IDC study, over 50% of leads in the average B2b contact database are out of date. Marketing automation can help move the live opportunities through the pipeline quicker. A good automation platform lets marketers nurture leads effectively in the pipeline by utilizing strategies like content marketing, triggered email campaigns, site visitor tracking, and coordinated social media outreach. They can also reenergize cold leads through retargeting email campaigns.

Increase revenue and average deal size through lead nurturing

A nurtured buyer is better-taught – and more motivated to purchase more. With the use of marketing automation, marketers can give content that directly addresses the issues they confront at each one point in the decision process. Whether it’s a series of white papers, ROI calculators, product comparison collapses, videos, and case studies, this content helps them get the insights they require as they advance through the buying cycle. It not just make them ready to buy… but ready to buy more!

5 Real Ways to Make Money Online

This has always been a great question, and there are many different schools of thought on this subject.

A person could argue products like software, eBooks, and virtual information are amongst the most marketable as they are easy to duplicate and have no shipping costs. It’s true a virtual product can absolutely simplify your post-sale process, however are they truly the best overall product strategy? In my opinion it all comes down to the demand, then the numbers. Calculate what price you can create or retain a product for and then calculate what price you can sell it for while keeping in mind advertising, shipping, and other expenses that fall between those two processes.

Determine your total costs from start to finish. I wouldn’t even consider selling a product or service that fetches me any less than 80 percent gross profit per unit, unless it had a great backend or up-sell strategy or some type of recurring subscription based profit model.

lf you find that managing inventory or working with suppliers and drop shippers is more slanted towards your personal experience then work with a product that feels comfortable with you, you will benefit from the familiarity. The importance of comfort might just be the most influential factor for me when choosing a product to wrap around your marketing. Many people want to sell online but have no idea what products to sell. In my experience selling something for profit alone with no personal passion can be a mistake and I have found that building an email list for marketing and growing your brand is a cheap effective way to get started quickly.

5 Products you can sell and make money using “email marketing”.

  1. Digital products and virtual services. Digital products are easy to duplicate, store, and ship digitally via email or file sharing service.
  2. Affiliate marketing programs. Many companies online look for enthusiastic individuals to resell their products or services. Scrolling to the footer of a business’s website will typically link to any affiliate program if offered. You can also search for specific affiliate programs that suit your needs.
  3. Trendy products that are in demand. Great way to let product buzz and word of mouth help your cause. The Google Trends tool will show you the current trends of your product ideas based on total search volumes. This can be a great way to determine what’s currently popular.
  4. Start your own business. Get creative and bring your ideas online with a website or product page selling your creations, products or services. Accepting payments is easy these days with services like PayPal and all you need to do is promote your website using email marketing.
  5. Freelance writing services, or create a blog. Writing can be an interesting and rewarding way to make money online. You can publish and sell eBooks, blog posts can generate revenue from ads or affiliate links, sponsors, or you can write about your current products for sale.

When sending email in large volumes always be sure you choose a true high volume, web-based email marketing software that can grow with your ongoing success.

4 Email Marketing Practices Healthcare Marketers Can Deploy in 2018

Ripping the benefits of email is possible only when you know how to use it and when to use it. Generic emails sent to all customers on your list gets you nowhere. That’s a fact, and so even in 2018, the significance of personalised and targeted email campaigns will continue to remain for both B2B and B2C industry.

So far, every industry expert has spoken about the tips or guidelines on how to craft a compelling email marketing campaign in different ways and on various platforms. But, only a few have shared the strident reality which many email marketers are unaware of. Email marketing is not just about crafting an email with a catchy subject line, unique content, and an attractive template design. Instead, it’s more about addressing their needs right at the comfort and privacy of their inbox.

Here are four practices that can set your healthcare email campaigns on the right path in 2018.

Think from the Reader’s Point of View

Before ushering your targeted audience’s inbox with high- frequency messages, consider the fact that their inboxes might already be filled with emails from other healthcare providers. It adds to their woe as they are already tired of going through numerous promotional emails during the last couple of months. Take some time and think what if the same happens to you how you would feel? You would get irritated, right?

The same emotions run through your reader’s mind too. Don’t forget that your readers are patients, healthcare professionals, and medical executives. Sending emails quite often may compel your subscribers like physicians, nurses, C-level executives and other medical specialists who are busy in delivering quality care to unsubscribe.

Firstly, give them time to clear their existing brimming inbox and create space for new emails to come in. Delivering messages to the crowded inbox will be of no help to you as your emails will get lost in such an environment. Think and act smart, and at the same time respect your reader’s privacy, time and availability to go through your campaigns. By doing so, you will only end up damaging your brand’s reputation and customer trust.

Offer Value Before You Ask for Business

Of course, you are here to get more visitors for your medical practice or buyers for your medical devices and equipment. But in the name of the business communication, you just can’t stoop low to end up spoiling your brand’s impression among health customers. The rule has been same over the years, and even in 2018, it will continue prevailing but unfortunately only in the mind as its application is hardly seen among healthcare email marketers. The logic is simple before you ask subscribers to buy from you or compel them to sign up for your service or newsletter, give them something valuable that will encourage them to opt for your product. This could be done either by offering a free download of a healthcare whitepaper or a market guide, a discount coupon, free trial or a freebie.

Don’t be too rigorous with your marketing gimmicks as sending too many emails or forcing prospects to subscribe to receive emails from your brand may result in getting your emails marked as spam. Make sure to deliver value to your customers and then expect the same in return.

Build Contextual Content around CTA

Asking too much up front to customers is not a good idea. Just be succinct in your call(s) to action (CTA) and ensure to craft actionable and inspiring email content so that it urges your readers to click on the website link or fill up the inquiry form as a sign of their interest to know more. Remember to build context-based content that resonates with your potential customer’s needs, encouraging them to take action in favor of your healthcare business.

Have your Plan Ready

It may sound too early but often having this thought delays your decision-making process at the time of need. There is nothing wrong to be prepared. As the New Year has already started, keeping email marketing plans ready for the year is indeed a smart move.

However, many medical marketers ignore the importance of having a to-do list in hand from the beginning of the year as they prefer addressing challenges as they come. But in this fast evolving healthcare industry where competition is soaring up every day, waiting for the opportunity to come is not at all a good idea. Marketers need to come out with a robust email strategy to make their presence felt amidst the chaos.

It’s true that one cannot predict things, but in the field of email marketing, your success depends on how well you anticipate the future market trends and be equipped to address them.

Have a check on your last year’s metrics to review the performance of your healthcare email marketing campaigns and based on that evaluate what worked great and what not for your medical practice or healthcare business. A look back into the past will surely help you succeed with your marketing campaign targeting healthcare professionals in the days to come.

The Last Word

Welcome the New Year with a bang and don’t forget to experiment with your marketing strategies. Be open to innovations and make way for embracing advanced technologies and tools that can trigger the chances of your success.

How to Excel at Engagement-Based Email Marketing

8 Ways to Improve Your Email Marketing Campaigns

I’m sure you’ve signed up for digital newsletters in the past. Thinking back, do you remember what made you engage with a company’s eNewsletter?

Chances are, it was one of these three reasons:

1. To get info on sales and discounts.

2. To be entertained.

3. To learn something valuable.

Engagement-based email marketing relates to how your subscribers interact with your eNewsletter. Once they’ve opened it up, you still need to wow them with your content.

So this week, I’m sharing 8 ways to improve email engagement, from subject lines to segmentation.

1. Grab them with a great subject line.

As someone scans their inbox, they’re likely to see a number of promotional subject lines. You don’t have much time or space to convince them to open yours.

You want to pique someone’s curiosity by offering them a short and sweet description of what they can expect. “Short and sweet” is key here, especially because around 42% of people are opening newsletters on mobile, which means a much smaller screen.

Whether it’s a massive clearance sale or must-have advice, create a sense of urgency and excitement around whatever you’re offering.

2. Always give people something of value.

Yes, you want to convert subscribers into paying customers, but you don’t do that by stuffing your newsletter full of random promotions or links to products.

Aim for a story, not a sales pitch. Start with a personal intro to help your readers get to know you, whether it’s your recent accomplishment or happiness around the holidays.

3. Be consistent.

If you usually send a newsletter on a Tuesday but get busy and forget until three months later and rush it out on a Friday, your followers won’t know what to expect and will probably have forgotten who you were by then.

And, you’ll be missing out on valuable opportunities to reach people, making it much more likely they’ll engage with your competitors instead.

Stick to a calendar so people can count on your content consistently each week or month.

4. Add some social proof.

Social proof is a term that was coined by Robert Cialdini in his 1984 book, Influence. (An excellent book by the way!) Basically, it’s the tendency of humans to copy the actions of others in a certain situation.

Examples of social proof include celebrity endorsements, online reviews and social media shares. Did you know that 83% of people trust reviews over advertising?

So, create an area of your eNewsletter where you can share customer testimonials or positive reviews with your followers.

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READ: How to Create an Email Marketing Campaign Your Audience Will Love

Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them?

In this article, I share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase open rates.

Read more on our website.

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5. Share valuable content.

It’s important to give your readers a reason to keep opening your emails. If you’re constantly promoting your product without offering tips or advice, you’re not going to keep their attention or loyalty.

A blog article can be a great tool for engagement-based email marketing. You can either place the full article in the body of the newsletter or just have the first few paragraphs of the article in the newsletter, and then link back to your blog.

When people feel your advice or content is valuable, they might share it with their friends. Don’t forget to add a little note at the bottom of your article inviting your readers to share your content with their social media followers for even more exposure.

And keep in mind people are looking for reassurance around COVID-19 protocols now. Your followers will get value and peace of mind if you tell them things like stricter cleaning routines and employees wearing face masks.

6. Get people used to promos.

I did say you shouldn’t make your eNewsletter too salesy, but that doesn’t mean you should avoid sharing the benefits of your product or service.

One ideal way to do this is to have a dedicated promo section of your newsletter, so that people get used to the idea of seeing valuable content alongside promos. That way, they won’t be surprised or even offended if you suddenly promote something in your eNewsletter.

7. Segment your lists.

Your subscribers are not all the same. You can really improve open rates and engagement by dividing your list of subscribers into groups based on their demographics and behavior.

For example, focusing on a specific geographic area to share news about a local event, or targeting a group who spent over a certain amount with a higher-end product promo.

8. Make it easy to unsubscribe.

While you don’t want your followers to give up on you, it’s critical to adhere to Anti-Spam and CASL laws. While this isn’t necessarily a way to improve email engagement, it’s the law, and you can pay hefty fines if you don’t follow it.

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I know this might seem like a lot of information, but there are so many variables when it comes to engagement-based email marketing. But when done effectively, you can get so much value from it-leads, sales and social media followers.

It’s well worth the time and effort to create an engagement-based email marketing campaign.

As a small business owner, you have a lot on your plate, so if you find that it’s too much to improve email marketing on your own, contact us for help.

To Your Business Success,

Susan

Marketing Your Business Services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.

Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.

Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.

Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.

Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.

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