Email Marketing – Can It Really Be Helpful for Your Business?

You must be quite familiar with the term email marketing, but have you ever got into the depth of this topic? Very few might know the actual meaning of it. So, to get into further details it is important to know what exactly email marketing is. Basically, this strategy is adopted to promote products and services of any business.

Email marketing is a part of internet marketing. The term itself explains what it does. Through email, it is possible to develop relationship with clients and customers depending on which segment your business target.

What benefits do you get?

Why to use email marketing as your promotional tool? The answer is simple because of low cost incurred and ease of use. It’s a fact that email is an inexpensive mode of advertisement and ensures that your company gain visibility among customers.

It can easily be set up and also perform a campaign. For small businesses, it has proved to be an effective strategy. Newsletters can also be sent to customers who have subscribed on the websites for newsletters. The potential customers can receive news updates and upcoming events of company.

But, what makes an email really effective…

We are all familiar with email newsletters that finally go into spam and mostly annoy the receiver. So, this signifies that those emails are a complete failure!

What actually works is when you exchange value with customers. It is important to share value information in concise way so that readers can get to know your intentions while not wasting much of their time. Building up faith among customers should be sole objective of any business and this would finally restrain you from getting into spam list.

So what are the key ingredients for any good email? But, again it all depends on what kind of relationship you possess with the audience. An effective subject line would brief your content. The concise and compact body of email and niche specific content that would actually speak in favor of prospect needs.

Know the different types of emails

1. Marketing emails: This may either contain informational or promotional messages and is sent to listed members who can be your prospect customers, reporters, vendors etc. Though there is a chance of creating different types of content, but usually newsletters, press release, announcements are included in mails.

2. Operational emails: Such emails do come up with important information that speaks about your business. This may include if the business would be closed on holidays or for any planned maintenance. Though this does not create any direct impact on sales, but it is important to adopt some best practices in business so that you can always be in good relation with audiences.

3. Transactional emails: It is an automated mail and gets triggered based on customer’s activity. Few examples of such emails are order tracking, registration confirmation etc. Sending such emails may develop relationship with customers and you can engage them as well in your business. Generally operational emails are informative in class and are crafted to reflect the positive angle of a business.

The intense competition experienced by every entrepreneur can easily be handled through email marketing. The powerful subject line can deliver a strong message to recipient. To arouse curiosity among customers, this is said to be an effective strategy.

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MailChimp Vs Constant Content Vs Aweber – Best Email Marketing Tool for Your Online Business?

The social media revolution has brought in significant changes to online marketing strategies. Today, the social media and the mobile media play an important role in ad campaigns. Surprisingly, email marketing is still the best marketing strategy that businesses cannot ignore. Today, there are different email marketing services available for businesses. It is not an easy task to choose the best one. Each product is good in its own way. Here is a comparison between Aweber, MailChimp and Constant Contact email marketing services.

MailChimp

With 12,000 free emails per month, 2000 email subscriptions and unlimited trial period, MailChimp offers powerful email marketing solutions for small businesses. At the same time, paid subscription starts at $10 per month for 500 subscribers. You need to pay $5 per month as you add 100-200 subscribers. You can take advantage of the pay-as-you-go pricing model. NGOs get a 15% discount as well. This tool offers numerous features like customizable email templates, intuitive interface, powerful editor and unlimited storage. Social media integration and text messaging is good. The reporting feature enables you to track and analyze the performance of your email campaigns. Deliverability rates are very high. You can add unsubscribers to your list. Integrating this system with CRM, ERP and blogging platforms is easy and effective. Customer service is very good. The site has useful online resources. For free accounts, you can use the email and chat support. Phone support is available for paid accounts.

Constant Contact

Constant Contact comes at a slightly higher price. This program offers a 60-day free trial wherein you can send unlimited emails but for 100 contacts. The paid version starts at $15 per month for 500 contacts and increases as you add contacts. You can avail 15% discount for prepaid accounts. Constant Contact offers more or less the same innovative features like MailChimp. There are more versatile email templates. Storage is free for 5 files but you can access unlimited free stock images. Reporting, social media integration and mobile marketing is good. Customer support is very good but works on week days. Email support is available on weekends. In addition, the website offers helpful resources, forums, video tutorials to optimize your email marketing strategies. The deliverability rate is pretty good. Constant Contact is strict on spam policies and you cannot add unsubscribers back to your list.

Aweber

Aweber starts at $1 for the first month and you need to pay $19 for 500 subscribers from the next month. The pricing increases as you add more subscribers. Deliverability rates are pretty good. The site offers intuitive email templates and signup forms that are easy to customize. The good thing with Aweber is that it pulls 2 latest blogs from your RSS feeds and pushes them out as the newsletter. There are regular webinars to learn how to use the program. Customer service is excellent. You can avail live phone support for 12 hours during business hours and 8 hours per day on weekends. Autoresponder service is good. You can easily integrate it with social media and other platforms. You can include affiliate links in your emails.

All three email marketing services stand pretty equal. When it comes to pricing, MailChimp is economical. Moreover, it is easy to integrate it with different platforms. Customization of templates is easy. While using affiliate links in MailChimp mails, you need to make sure that the links do not lead to blacklisted sites. Constant Contact has a slight edge on deliverability and support. Features are more or less the same.

Beneficial Features in Email Marketing Services

If you want exceptional results, the right email marketing services can open the door to productive advertisements that will attract a significant number of clients. If you find a quality marketing campaign service with features that are suitable for your particular business needs, you can inform your clients with, newsletters, marketing materials, and customer correspondence. There are many internet-based services that have effective tracking capabilities. You can acquire information on forwarded, delivered, sent, or bounced emails and also click-throughs and conversions.

Actually, the main task for an marketing service provider to perform is to enhance your business or site traffic. This is accomplished by connecting you with your desired audience-you want more viewers and you need more people to subscribe.

The best services should contain these features. The website needs to be easy to navigate; you can set up your email lists much faster if you have convenient bulk email marketing services. Also, the feature set should be beneficial in assisting you in generating email, monitoring results, and creating contact lists. The service should provide you with reports that are all-inclusive and simple to understand and employ-then you can keep up with how effective your email marketing campaign is and correct any problems. Also the design factor is very important. The best quality services will help with creating contact lists and will offer a HTML email editor to enable you to add links, images, and tables.

Requirements differ for different companies. Some businesses already know the audience they need to target. These companies may want to build, change, or maintain their own distribution lists. The best marketing solution for this type of business is the Email Marketing Application. Now, another method is the Campaign Submission Service in which you can get a third party to help you choose the email list that is best suited to your product. This third party should be a qualified professional that can help you to acquire the right email distribution list. Such a service is great for beginners in the business.

Remember, you need to seek the appropriate email marketing services in accordance with the type of business you have. An email marketing service is an extremely valuable tool in helping you to create the most effective advertising campaign for your company. It is an essential factor in enhancing the growth and prosperity you need to compete in today’s business world.

Starting An Email Marketing Campaign – Top Tips

Email marketing is a fast, easy, and relatively cheap way to promote any business in today’s high-tech world. Whether you are selling a specific service, or an entire product line, email marketing allows virtually any business to reach literally thousands of potential customers with ease.

Today’s online business has the option of three major types of email marketing plans to choose from:

Newsletter Marketing:

It’s true. Just about everyone has their own newsletter these days. From chiropractors, dentists and dog groomers, to hospitals, senior advocates and toy makers, there’s a newsletter to meet anyone (and everyone’s) needs and interests.

E-newsletter marketing is an excellent way to promote your business or service online by providing valuable resources to consumers in an easy-to-read informative format, which also manages to highlight your business. While some other email marketing methods tend to be deleted by recipients before really being looked at, newsletters have the tendency to be read, thus giving you a chance – over and over again – to showcase yourself and your business in a unique non-advertising-like style.

Bulk E-Mail Marketing:

One of the least favorite (and less successful), methods of online advertising/marketing is the bulk email. Although an extremely cheap way to reach thousands of potential customers, it can so closely resemble SPAM, which many recipients may opt to delete the message without ever giving it a second glance.

There’s nothing wrong with sending bulk messages to a solidly researched emailing list that you have obtained recipient permission to use. But bulk-mailing uses purchased email lists to blindly contact recipients with little more than messages featuring more “advertising” than information. Be wary of using this tactic. It can destroy your credibility among recipients who may otherwise be interested in learning more about your business offerings.

Opt-In E-Mail Marketing:

Similar to bulk emailing in the fact that messages are sent to a large grouping of recipients, opt-in marketing is different in one major way: it uses a carefully compiled business directory of email addresses that your company has painstakingly taken the time to ensure that each recipient is interested in your message and has pre-approved its delivery. Opt-in email marketing is an essential tool used by most e-commerce businesses to send important announcements, updates, discounts and specials.

Whether you are an online retail store sending weekly discount coupons to valued customers, or an organization trying to notify clients of an upcoming seminar deadline, opt-in email marketing can get the word out quickly and easily, at much lower cost than any other type of traditional marketing tool. The key here is having a solid client base in which to stay in touch with. Then, let them pass along valuable information to potential customers on their own through a more high-tech form of “word of mouth.”

E-mail marketing can be a valuable tool for any online business if used properly and carefully to ensure that your messages aren’t deleted as junk before they are ever read.

Know Why Email Marketing Is Necessary and Beneficial for Your Business

Email Marketing is one of the most common and also one of the mishandled methods of marketing. However, on the other hand, it has a lot of untapped potential. If rightly executed, it can compliment all the other methods and channels of marketing. There are a lot of benefits that a business can reap which the conventional methods do not offer. Let’s look at some of them in this article.

Cost Arbitrage

Irrespective of how cost efficient the conventional methods of business promotion and marketing might be you can’t compare them with email marketing. It is almost a free service, at least to a point. Beyond a point, you might have to consider a service provider. But even then, this method will always remain cost – effective.

It can be constantly varied, is live and easy to implement unlike the other methods like brochures, flyers, press advertisements and posters. All this marketing collateral needs a significant amount of expenditure and cannot be changed before the next lot goes into printing. In fact some of it, such as press and media cannot be changed and needs an entirely new campaign every time.

Global Outreach

The internet is global! And so is the reach of your online mail. One of the major advantages of online messages is the globalist. No matter where you or your recipient is based, this method paves the way to a global approach of promoting businesses. Borders, laws, postal services, charges are no longer a barrier.

Personalization of the Medium

No other method of reaching out to the market can be personalized as much as internet based methods can be. Further because emails are just like letters, if used well, it allows you to create a bond with the prospect on an individual and personal level. The segmentation of the audience is also easy in this case, because people can be grouped on the basis of their time zones, their economic strata, their purchasing capacities, consumer behavior etc. This helps in more focused and relevant communication.

Result Gauging

Any marketing campaign has to be measurable. The results, feedback and the reach to the target market all need to be gauged to ensure that the efforts being put in are worth it. Online mail can act as a litmus test in this context. It is helpful in identifying target audiences. Results, CTRs, conversions, the source of web traffic, etc. can all be measured in this case. The web provides us with tools that can assess the success data of different campaigns.

Quicker TATs

The response time in this method is way faster than other conventional solutions. The average TAT is one to three days. In fact most responses that you can expect get delivered on the first day itself. A direct postal delivery however is much slow and takes almost two weeks to generate the right response.